We have cut out the state of the summit, which is one of the largest marketing events in Japan, and summarized it compactly. Information from top marketers from all over the world is condensed. You can also see some of the materials on the day.

SUMMIT HIGHLIGHTS

WELCOME PARTY attended
by SPONSORS & SPEAKERS

PROMOTIONAL VIDEO

Key Points in 60 seconds

David Aaker
Professor Emeritus, Haas School of
Business, UC Berkeley

Al Ries
Chairman, Ries & Ries

Donald Schultz
Professor Emeritus
Medill - Northwestern University

Kohzoh Takaoka
President & CEO, Nestle Japan

Tadahiro Yoshida
Chairman & CEO, YKK Corporation

Hermawan Kartajaya
Founder & CEO, MarkPlus Inc.

Marc Oliver Opresnik, Professor
Luebeck University

Masanori Kanda
CEO & President, ALMACREATIONS

Dominique Turpin
President, IMD

Tatsuyuki Negoro Professor
Waseda University Business School

Klaus Salminen
VP & CMO, Electrolux

Nancy Lee
CEO, Social Marketing Services Inc.

PHOTO GALLERY

~ VIP Greetings & Welcome ~

~ Theme 1. Experts Size Up Components of Marketing’s Key Tools An Update ~

~ Theme 2. Innovation through Marketing ~

~ Theme 3. Growing Your Business in Emerging Markets ~

~ Theme 4. Branding in the Digital Age ~

~ Theme 5. Marketing in the Digital Age ~

~ Theme 6. Improving Company Marketing ~

~ Theme 7. Improving the World ~

~ Theme 8. Improving Japan ~

~ Others ~

PRESENTATIONS

In response to the requests of the participants who visited the venue on the day, the presentation materials projected on the screen can now be downloaded as PDF data.

* Please note that only the presentation materials of the speakers who have permission to publish are available.

* Secondary use and distribution of presentation materials is strictly prohibited.
* Please note that only the presentation materials of the speakers who have permission to publish are available. * Secondary use and distribution of presentation materials is strictly prohibited.

DAY1

? Theme 1. Experts Size Up Components of Marketing's Key Tools - An Update ?

David Aaker

"From Brand to Subcategory Competition"

Al Ries

"Focus: The Future of Your Company Depends on It"

David Aaker

"Progress with Integrated Marketing Communications"

Kohzoh Takaoka

"Management is
Marketing"

? Theme 2. Innovation through Marketing ?

Dipak Jain

"Innovating Through Creating New Business Models"

Yothin Dumnernchanvanit

"Innovation’s Role in Differentiating Commodities"

Tatsuyuki Negoro

"What and How To Deal with Destructive Innovation:Strategic Issues in the Industries with Layer Structuring"

? Theme 3. Growing Your Business in Emerging Markets ?

Jagdish Sheth

"Growing the Core Business in Emerging Markets"

Milton Kotler

"China Goes Global"

Nirmalya Kumar

"Building Global Brands from India"

Nirmalya Kumar

"WOW Marketing: Redefining Brand Loyalty in a Connected World"

? Theme 4. Branding in the Digital Age ?

David Aaker

"Five Big Ideas from the Branding Era"

Al Ries

"The Verbal Nail and the Visual Hammer"

Don Schultz

"Can Social Media be Killing Brand Preference?"

Marc Oliver Opresnik

"Content Marketing and Brand Positioning in Web 2.0 Marketing"

DAY2

? Theme 5. Marketing in the Digital Age ?

Greg Carpenter

"Market-Focused Reinvention"

Oscar di Montigny

"Economy 0.0: Back to the Center"

Klaus Salminen

"Win Friends and Earn Their Trust and Love: The 3 Do's of Social Media"

? Theme 6. Improving Company Marketing ?

Dipak Jain

"Educating the New Generation of Marketers"

Jagdish Sheth

"How to Break the Self-Destructive Habits of Good Companies"

7. Improving the World

? Theme 7. Improving the World ?

Nancy Lee

"Help Me! How Social Marketing Influences Behaviors for Good."

Frank Byron Nahse

"Profiting from Thinking about Ecology"

Suvit Maesincee

"Thriving in the 21st Century through Marketing"

7. Improving the World

? Theme 7. Improving the World ?

Kohzoh Takaoka

"Innovation in Business Model"

Tadahiro Yoshida

"Technology Oriented Value Creation"

Haruo Naito

"Public Private Partnerhip"