Marketers are uniquely positioned to influence social change, convey key messages, and use insights to shape customer offers. They are vital in catalyzing positive change and keeping sustainability at the forefront of consumers’ minds in the transition to lower carbon living, navigating this complex journey by understanding their needs, sometimes even before they do, and making their choices easy.
The founder of the World Health Innovation Summit explains how the mentioned has provided a platform for sustainable development with targets for each of the 17 SDGs (Sustainable Development Goals), bringing like-minded people together, creating opportunities and resources, and constructing an ecosystem to achieve the purposes
Brands play an important role in achieving sustainability. We can build sustainable brands which foster and facilitate economic growth. Sustainable brands understand and embrace a stakeholder-centric, not customer-centric, mentality. Helping stakeholders get jobs done will enable you to build a sustainable brand. Define balanced brand values, so the Brand has a functional, emotional appeal that endures but retains relevance.
Thanks to technology today, we can detect waste easily, we know where it is, we can trap it, and we can Package it into a value proposition and make it into a great marketing opportunity. And some of our most famous and iconic brands are based on this notion of waste
How competition is changing and what sort of competitions will emerge in the future? What are the changing dynamics of competition and innovation? How freeform competition will impact the future? How organizations should prepare for the future?
Michael G. Jacabdies in his presentation compares the marketing and business competitions of the past and strategies of the famous corporations at that time. He talks about the changing dynamics of competition and innovation and how the competition has evolved over the years. He explains about freeform competition and what should be the key elements of the preparation strategy of the organization for future competition.
What are the more stable and enduring characteristics of human behavior? How can you incorporate these behaviors into the brand experiences you build so you can win in the new or not so new normal? Do organizations need to focus on the changing nature of man? How stories and emotions can help build a brand?
Darren Coleman shares his insight about understanding those human behaviors that do not change over time. Keeping in view such behaviors he suggests that these factors need to be a focal point of the companies rather than exhausting their efforts over what might change in future. In this regard for factors, emotions, sense of belonging, humor and stories are the unchanging factors and the brands must keep them in consideration to build a good customer chain.
How COVID has shaped the new norm in the modern world of digitalization? How has global change affected the modern man? How shifts have taken place in the pandemic era? How is the information perceived and intercepted in the pandemic era? How are mobile phone applications being modernized to adapt with the new shift globally? How the pandemic shift shaped the behaviors? How hyper local communication allows to engage with the customers? How mobile learning is helping us in our daily life? How can one’s emotional intelligence influence other people in times of pandemic?
Why is it important to practice resilience in all the fields of life? How did the pandemic affect the generation of today? How has the crisis created a lot of opportunities for people who seek positivity from the worst even? How has technology aided in understanding the pandemic? How has artificial intelligence helped mankind during the dark times of pandemic? how technology is reshaping the landscape of modern medicine?
Luiz Moutinho talks about how technology has helped mankind during the dark days of pandemic and how it is continuing to do so. He talks about how there is a shift in the generation during the pandemic.
Can strategic behavior in business be employed in future? How has the pandemic changed business models? Why have companies adopted agile marketing strategies but have not been able to change the environment? How empathy can help business leaders to have better clientele?
Deacon highlights that in the pandemic world strategic behavior in marketing is highly required. Small businesses are the most agile which is why their decision making process and implementation also never takes long. But, he argues, that businesses have been able to adapt to new trends and strategies but the environment in those companies is still the same. Small businesses are the supplest which is why adapting and embracing change needs to be the biggest part of their business model. He further adds that COVID is not going to vanish anytime soon which is why permanent strategies in terms of empowering business, employees and customers are needed. For small business survival, companies need to be empathetic towards the clientele.