What will the consumer of the future look like? What is the new generation of customers looking for? How should marketing be focused on resolving the problems of customers? How should brands add value to customers?
Dominique Turpin explores the trends that have been causing a shift in consumer behavior and how these shifts are likely to affect the future of brands. He suggests brands to keep in consideration the element of demographics which will help understand the consumers and their needs. He emphasizes on the need that brands need to establish a global presence, because there are customers everywhere, who want products wherever they are. Therefore, brands must have an enhanced form of communication channels.
Tags: Customer Relationship Management
Sandra Sotillo
How the incorporation of trust management can cater new demands? How should citizens trust the companies? Why is it important to incorporate the importance of customers and stakeholders to do business? How trust generates positive recommendations?
Sotelo highlights that when you learn about marketing and communication, trust comes first. So companies that lack the relationship of trust with their consumers and stakeholders lose the capability of competitive advantage. Since the pandemic, investors are urging companies to manage and sustain the relationship of trust and certainty with consumers. He advocates that few companies are not embracing and adapting the change responsible for effective management and clientele building. Trust building helps in making better decisions and establishing long lasting relations. This also helps in contributing to the planet and society.
Imaad Baalbaki
How are new realities shaping the future of the consumer market? Why is customer satisfaction necessary? How communication and relationship building have empowered consumers to have power over providers? What is the role of technology in making people more aware?
Baalbaki emphasized that customers are the main force behind business management, marketing and philosophy. Technology has assisted consumers realize the control and influence they have over businesses. Customers now demand satisfaction and value for their money. He suggests that we are in the age where the power is invested in technology because it has introduced consumers with plenty of opportunities i.e. business models and mobility. He further states that on one hand technology has introduced flexibility, but on the other hand it has reduced the human face-to-face interaction. Innovation in technology has enabled consumers to progress from conventional practices models to more value oriented models. Businesses and companies still sticking to old models are more likely to lose customers and market leadership.
Dennis Wakabayashi
How experiences and anecdotes can shape the future? How greatness and empathy can help and expand the business? How can methodology shape and innovate the future? How can the smallest of things innovate and inspire minds to make big decisions?
Dennis Wakabayashi shared his journey of success through his experiences and anecdotes and how they shaped him into a better person and businessman. He also explains how artificial intelligence, customer experiences etc. can be all utilized to make a world a better place to live in.
Martha Rogers
Why is building the value of a company and building the value of the customer base important? How has the availability of machines and machine learning has built customer value? How technology has helped in building proactive trustworthiness? Why is employee engagement highly important for customer satisfaction?
Rodgers emphasizes that it is of absolute importance to build customer value. Technology is advancing and improving at a very fast pace which is why it is essential to predict and understand what machine and machine learning can do in future. She suggests that if businesses have a customer centric approach, they will be able to maintain customer equity and set themselves a long lasting financial goal. She further emphasizes that technology, data science and artificial intelligence has taught many important lessons and utilizations to humankind. Technology has helped employees to hold direct communication with the consumers which brings in the factor of building trust and satisfaction. Trust building increases the customer experience and dissemination of information. She advocates that it empowers the customers and makes them company’s valuable asset to the company.
Raul Amigo
How values can be created through experience? How can companies become part of the consumer’s real life through technology? Why can the experiential gains of consumers start an ideal journey? How can the creation of value transform the interaction between brand and consumer?
Amigo elaborates that creating value between brand and the consumer can transform the experience. Proper value and interaction increases the association of the audience with the brand. He suggests that creating value also provides companies with the information how their consumers are perceiving the brand, their feelings and expectations. He states that it’s not about companies using the technology to improve interaction and cooperation, it’s about how they use the technology available to become a part of consumer’s life by sharing and making memories. So creating a value system is important if a brand would want to be a part of future memories as well. He emphasizes that customers are looking for immediate gratification so any friction in a relationship can cause memories to turn sore.