Prof. Sandra Vandermerwe

How has the pandemic opened new ways of innovation and countless possibilities? How COVID has shaped the latest trend of reaching the customer? How resilience is playing an important part for the business as well as the customer? What is the similarity in the global trends observed during the pandemic? how the pandemic has changed the perception of the customer of the new normal? Why is innovation an important part of a pandemic? How can waste be converted into an asset?
Sandra Vandermerwe talks about how pandemic affected the global trends of business. She further sheds light why innovation can be a solution to the many problems which took place during the pandemic.