Roy Zhou

How to empower businesses through intelligent marketing? How COVID has challenged the growth of enterprises? Why do good marketing campaigns have good results?
Joel highlights that digital transformation of brands empower them and improve their marketing globally which eventually leads to the growth of enterprises. Technology, data science and artificial intelligence help in designing the intelligent marketing to focus on brand and business building. But, Joel emphasizes, that approach and models needs to be more customer centric that business or profit centric. Data science can build new foundations for data gathering and understanding mindsets. He suggest that intelligent marketing help brands to become more integrated to give consumers pleasant experience. If the marketing campaign is designed thoroughly it will bring out the best results.