Philip Kotler

How businesses will look and behave in the post COVID-19 world? How will future marketing be different in the post- COVID-19-19 world? How will the behavior of companies change once the COVID-19 comes to an end? Why is it important to consider the social media marketing strategy?
Philip Kotler discusses the future of marketing and how after COVID-19-19 new realities of business will be shaped. One of the most important aspects of his discussion was the focus on the changing buying patterns of consumers and also the new. Talking about post-COVID scenarios he discusses the realities and world shaped by new normal and what it will mean for marketing. He emphasized not only on the changes in the marketing strategy but also the changing characteristics of the consumers.