Dr. Abdullah Yousuf

Marketers have the power to change the world. But then they spend trillions of dollars of promotional budget to play the game of deception with consumers’ mindMarketers have the power to change the world. But then they spend trillions of dollars of promotional budget to play the game of deception with consumers’ minds. Marketing should be social, societal, and ethical.s. Marketing should be social, societal, and ethical.