Shahin Fatemi


Why is rebranding important for the evolution of a business? Why is it imperative to know the needs of the customer? Why is it essential to find the roots of the business? How can a brand influence the lifestyle of a customer?
In the speech Shahin Fatemi talks about how adapting to the change brings positive changes to the business and how it enables the brand to grow. She further explains that a business should always remain close to the roots and not forget its origin. Staying close to ones origin helps gain confidence of the customers