Prof. Jonathan Deacon

Can strategic behavior in business be employed in future? How has the pandemic changed business models? Why have companies adopted agile marketing strategies but have not been able to change the environment? How empathy can help business leaders to have better clientele?
Deacon highlights that in the pandemic world strategic behavior in marketing is highly required. Small businesses are the most agile which is why their decision making process and implementation also never takes long. But, he argues, that businesses have been able to adapt to new trends and strategies but the environment in those companies is still the same. Small businesses are the supplest which is why adapting and embracing change needs to be the biggest part of their business model. He further adds that COVID is not going to vanish anytime soon which is why permanent strategies in terms of empowering business, employees and customers are needed. For small business survival, companies need to be empathetic towards the clientele.