Osman Badran

• Why do products or services become more expensive if they have a brand? • Does an e-commerce online brand last longer than a brand that sells in stores? • Does consumer behavior change in normal times like in turbulent times? • How does the customer experience determine branding strategies?

Osman Badran highlights the needs of change branding during Pandemic and the importance of brand strategies for companies to ensure business continuity, despite the slowdown in markets.