Kai Hong

How have marketing strategies changed in the last 30 years? How has marketing transformed in the last ten years? How to build an infrastructural structure to support the new marketing ways?
How innovation has changed marketing in china? How China is using digital apps as a digital marketing tool?
Kai Hong in his presentation at the World Marketing trends talks about the latest marketing tools and how they can be used for effective marketing. He explains how in China marketers are using apps like tiktok and wechat and are using them to get a better understanding of the consumers. He talks about the different effective ways of approaching consumers.