Tatsuhiko Fukatani

How can sustainability be changed into a competitive advantage? How can the community contribute to the business? How is Nestle contributing to the betterment of the environment? How can innovation help grow a brand such as Nestle? Why is it important to keep in mind the preferences of the customer in a populated country like Japan?
Tatsuhiko Fukatani explains in his speech how it is important to have a methodology or strategy to grow with time and adapt with the latest challenges. He was of the view that the next big thing is sustainability and how it can profit any company.