Mr. Yoshiharu Hoshino

How can the resort industry recover in the time of COVID? What are the reasons behind the success of the hotel industry in Japan? What are the marketing strategies behind the success? How is branding impacting the growth in the tourism sector in Japan?
Yoshiharu in his speech talks about the marketing strategies that are required to restore the industry in Japan that has been badly affected due to the pandemic. He shares the success story of his resorts that have been operational since the last 107 years in Japan. He explains the marketing strategies that are being adopted to increase tourism which will directly benefit the hotel industry. He talks about the importance of branding for the success of business and what new marketing strategies should be incorporated in the plan for the revival of the business.