Dominique M. Hanssens

Is the growth of the business driven by the tactics of marketing? Does marketing have a part in maintaining the sustained growth of the business? How to ensure that growth of a business is evident? What are the relevant metrics of the business performance to consider? What should be the aspects of the marketing which have a direct role on the growth potential of the business?
Dominique’s, being a professor of marketing at UCLA highlights important aspects on the marketing for growth of a business. He sheds light on the marketing of growth since he believes that during the pandemic certain tactics of marketing were shaped and redefined because of some uncertain conditions of the business.