Linden Brown

• Why Is Customer Experience Important now? • What Is a Customer-Centric Culture? • How can the CMO make Customer Culture Tangible, Measurable, and Actionable? • How can the CMO make Marketing’s Role Strategic and Holistic?

Starting from the famous quote of Peter F. Drucker “Marketing and innovation produce results; all the rest are ‘costs’”, the speech of Professor Linden Brown will comment The Role of Marketing in our times.