What is going to be the future of the market in the Post pandemic? How COVID has changed marketing techniques in Egypt? How has digitalization improved marketing? What is the power of social media influencers in the new marketing world? Why is it important to talk about customer experience and to address the issues in the buying of products and services?
Ibrahim Hegazy who is a marketing professor and a former member of Egypt’s parliament talks about the prospects and challenges of marketing in the post pandemic in Egypt. He explains the new marketing trends that have emerged and the ways to improve customer experience and satisfaction. The importance of having good marketing graduates so they can come up with improved strategies to handle the marketing needs of today’s world.