Prof. Jerry Wind

• How can marketing create opportunities? • Why should we take advantage of crises to create opportunities? • How can we promote the role of marketing in creating opportunities? • Can a crisis have a negative impact on creating opportunities?

Opportunities are created when someone believes there is a reason to change. This speech of Jerry Wind, aims at defining opportunities, and the new role the marketing to define them, how to address the crisis and build the foundation for success in our future.