Ahmad Almusained

What is marketing communication? How can marketing communication help to reach, influence and spread awareness among people? Why is today interaction between the government and private sector important? How certain campaigns can help gain people’s attention for preserving the environment? Is marketing one of the reasons for overcoming the Corona crisis?
Ahmad Almusained talks about the importance of initiatives to mitigate the efforts of coronavirus, and suggests that the main tool to do this was marketing communication. He has highlighted how the use of marketing communication has helped the government, along with private sector organizations to spread awareness among the public about the environment. Although the pandemic is still ongoing, marketing communication has helped in controlling it. Talking about initiatives to move towards Green Saudi Arabia, he focused on how Marketing campaigns have helped the government to reach out to maximum number of people and influence them.