Prof. Jagdish Sheth

Has the shift from physical first to digital first become the new reality? What has been the impact of the pandemic on marketing and on consumer behavior? What does it mean by globalization of competition?
Professor Jagdish talks about the consequences of the pandemic on marketing and how this pandemic has altered consumer behavior. He believes that due to the pandemic the business markets have faced a disruption because the global economy got shut down. However, the pandemic has imposed changes in economy, marketing and on customer behavior that tend to be permanent. Internet and social media, he argues, have had a huge impact on economy, marketing and consumer behavior. There is a new generation, which does not follow the ways of the older generation.