Is social impact a strategy or responsibility? How can a brand’s opportunity to grow be utilized in the right manner? What is purpose driven corporatism? What is conscious capitalism?
Russ Klein advises companies and brands that there can be no greater good without common good. He further says that both science and art should be utilized to raise important managerially relevant issues for marketers that will in turn throw light on the intersection between marketing and public policy. He believes that this is the future of discipline. At the same time, he recommends that public policy is for all the public. He asks corporate chieftains’ companies, brands and marketers, marketing academics for another opportunity to become part of the solution or as unity.
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