Philip Kotler

• How will Capitalism be affected from pandemic? • When the Coronavirus is over, which companies will recover and which will lag over? • How long will take the recovery? • What is the difference between Traditional Capitalism and Social Capitalism? • What are the changes in consumer behavior? What are the Major Tools of the new marketing? • How the pandemic is affecting our customers and our lives?

Professor Kotler in his deep speech for the eWMS 2020 has taken an in-depth look into the past and present of consumerism. He has identified and described the changes in consumer trends and behavior resulting from the impact of COVID-19. In his video analyses the problem of COVID-19 and how the pandemic is affecting our customers and our lives. He shows some strategies and tools that are used in making your business success greater.