Consumers get bored with what is in the market, which pushes for the introduction of a variety of products, but does that fast influx of products bring consumers out of boredom? No, and same time it’s a waste of resources as well. Providing meaning as a strategy to combat boredom is a brilliantly sustainable practice. The consequences of climate change touch every corner of our society and supporting efforts to counter climate change is one way to provide meaning to consumption