What will happen after the Pandemic? How will we adapt to the trends? If these trends appeared sooner than expected, what are the other plans waiting for us? What are exemplar brands? Is the implementation of these trends considered a win-win situation?
In this speech, David Aaker sheds the light on the 5 trends that are accelerated by the Pandemic and the takeaways of each one through concrete examples. It analyses as well each of these trends and their importance in the community.