Prof. Waldemar Pfortch

What is Human 2 Human Marketing?  What is the role of marketing to meaningful innovations?  What are the evolutionary Steps of Digitalization and the Industry 4.0 Environment?

Professor Waldemar Pfoertsch focuses on redefining the role of the marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and digitalization.