Jan Yang

How are typical Chinese consumers? Why are these consumers price conscious? Why do foreign brands easily find themselves in a premium position in china? Why leading to paradigm shifts in a commercial landscape? Why is it necessary for consumer brands to reach consumers in rural areas? Why do overpriced foreign brands find themselves struggling and faltering? What are the boundaries between information and sales channels?
Dr. Jan Yang has shared the information about Chinese consumers, how they work and what strategies they have. He also talked about the foreign consumers in China, like how they used to easily get their positions in the market but now have become less attractive. He also talked about the technology that has made marketing easy.