Sandra Sotillo

How the incorporation of trust management can cater new demands? How should citizens trust the companies? Why is it important to incorporate the importance of customers and stakeholders to do business? How trust generates positive recommendations?
Sotelo highlights that when you learn about marketing and communication, trust comes first. So companies that lack the relationship of trust with their consumers and stakeholders lose the capability of competitive advantage. Since the pandemic, investors are urging companies to manage and sustain the relationship of trust and certainty with consumers. He advocates that few companies are not embracing and adapting the change responsible for effective management and clientele building. Trust building helps in making better decisions and establishing long lasting relations. This also helps in contributing to the planet and society.