What are the more stable and enduring characteristics of human behavior? How can you incorporate these behaviors into the brand experiences you build so you can win in the new or not so new normal? Do organizations need to focus on the changing nature of man? How stories and emotions can help build a brand?
Darren Coleman shares his insight about understanding those human behaviors that do not change over time. Keeping in view such behaviors he suggests that these factors need to be a focal point of the companies rather than exhausting their efforts over what might change in future. In this regard for factors, emotions, sense of belonging, humor and stories are the unchanging factors and the brands must keep them in consideration to build a good customer chain.
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