Year: 2020

Ahmad Roosta

How to Identify high end and high-tech segment and customers expectations and values? Using Multi level & network marketing is enough to increase sales and expanding market? How to develop 5Aps as attractive marketing mix including? Will Hardware, Brainwhere and software of digital marketing meet the requirement of internet and virtual market?

Different type of customer, in different part of world have different needs, expectations, values and wants. Professor Ahmed Roosta will teach how to deal in the new market arena.

Khalid Suliman Al Rajhi

What is the importance of branding? What are the Brand building steps and their applications in Saudi Market?

Luiz Moutinho

What is The Domino effect of Covid-19?  How AI might be the most effective force to detect COVID-19? Is the New Post-Covid CX Powered by AI a Thing?

The domino effect of COVID 19 is right now the massive effect, wiping out an entire economic sector. Professor Luiz A. M. Moutinho will drive us in a new society where we have an evolution from an individualistic culture to a community, a social economy driven by technological innovation.

Dr. Ira Kaufman

How do crises affect our future?  Is there another way to obtain an harmonious future?  Does strategic balance depend mostly on values?  Will we be able to create an harmonious future?

Dr. Ira Kaufman’s speech will analyses the 7 drivers to create business balance and establish new values for economic goals.

Gautam Mahajan

• Can leaders create value without a mindset? • How to create functional values? • How can purpose lead our way to create values? • How to define the core values and why is it important to do so?

With his speech, Guatam Mahajan aims at showing the importance of creating values as it helps to set a purpose, in addition to implementing it not only in our personal lives, but in our institutions, in our society.

Prof. Fernando Serra

• What is the impact of COVID-19 on consumers? • How COVID-19 Impacted on Higher Education student’s enrollment? • What are the new challenges for Higher Education Institutions on Students retention?

Starting from the experience of Brazil, the speech of professor Fernando Serra analyses the situation of the Higher Education Institutions after the pandemic.

Bodo Schlegelmilch

• Why Business School Needs Radical Innovations and development trajectories? • Is traditional education in business as we used to know able to survive to great changes the world? • The epicenter of Business Education will definitely move to other areas of the world? • What will be the future of Top Brands in Business Education?

In the next speech, prof. Bodo Schlegelmich from Vienna will drive us into the future of Business Education.

Nancy Nemes

• What difference will AI make in the world? • What does AI do for humanity? • Will AI be able to replace all humans? • What is the real purpose of accelerating the integration of AI?

Nancy Nemes shows AI applications in every industry and how much it accelerates due to COVID-19. The talk analyses the benefits of AI for humans and how it can cooperate in our growth and future development.

Mohammad Hathut

Why now all the countries are focusing on Nation Branding? What is the effect of Nation Branding on the economy?  How do the countries survive the COVID-19 with the branding?

Laura Ries

• What are the principles of positioning to succeed in the 21st century? • Why most successful companies of the last century are not doing well today? • How to create winning brands in this new scenario?

Laura Ries will drive us into The Five positioning principles for companies who want to succeed in their markets of the 21st Century.

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