Marketing That Moves the World
The world's premier gathering of marketing leaders, thinkers, and innovators — united by a single purpose: marketing for a better world.
Philip Kotler
Father of Modern Marketing
"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
Professor Philip Kotler, the Father of Modern Marketing, serves as the guiding intellectual force behind the World Marketing Summit. His vision of marketing as a tool for societal good has shaped the Summit's mission since its founding.
Learn about Philip KotlerA Movement That Spans the Globe
Where Marketing Meets Purpose
Knowledge
Advancing Marketing Science
We bring together the brightest academic and practitioner minds to push the boundaries of marketing knowledge and share cutting-edge research with the world.
Impact
Marketing for a Better World
Every summit is guided by the belief that marketing, when practised with purpose, can drive positive social, economic, and environmental change across the globe.
Community
A Truly Global Network
From Abu Dhabi to São Paulo, Istanbul to Kuala Lumpur — the WMS community spans continents, cultures, and industries, connected by a shared passion for marketing excellence.
A Movement Spanning 40+ Nations
Since 2011, the World Marketing Summit has united academics, corporate leaders, and public sector innovators from across the globe — all committed to the belief that marketing can change the world.
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