Creating World Through Better Marketing
World Marketing Summit was founded on the belief that modern marketing, wielded with purpose, can solve the world's most pressing socio-economic challenges.
Born from a Vision to Change the World
The World Marketing Summit as a platform to unite the world's most innovative thinkers from corporate, public, non-profit and academic spheres.
Since its inaugural edition in Dhaka in 2011, WMS has grown into a truly global movement, convening leaders across more than 40 countries to explore how modern marketing strategies can drive affirmative action on the world's greatest challenges.
Each summit is a convergence of ideas, research, and real-world practice — a space where marketing is elevated from a commercial tool to a catalyst for lasting societal change.
Creating a Better World Through Modern Marketing
Our Mission
To initiate global movements through modern marketing strategies that change human behaviour, leading to a positive impact on society and living for future generations.
Our Vision
A world where marketing is recognised as a powerful force for social good — driving equitable growth, sustainable development, and human flourishing across all nations.
Our Approach
We convene the brightest minds across sectors, foster cross-disciplinary dialogue, and translate insights into actionable strategies that organisations can implement globally.
Philip Kotler
Lifetime Honorary Chairman, Kotler Impact
S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"The world's problems are marketing problems. If we can change behaviour at scale, we can change the world."
Professor Philip Kotler is widely recognised as the world's foremost authority on marketing. His seminal textbook, 'Marketing Management', has been translated into over 25 languages and is used in business schools across the globe.
Kotler pioneered the concept of social marketing — the application of commercial marketing principles to influence behaviour for the benefit of individuals and society. This philosophy is the intellectual foundation of the World Marketing Summit.
Through WMS, Professor Kotler has assembled a global community of leaders committed to proving that marketing's greatest power lies not in selling products, but in shaping a better world.
Philip Kotler
Father of Modern Marketing
Guided by Global Thought Leaders
WMS is guided by an international advisory board of distinguished academics, corporate leaders, and public sector innovators.
Philip Kotler
Lifetime Honorary Chairman
Kotler Impact
Sadia Kibria
President & Group CEO
Kotler Impact Inc.
Martha Rogers
Rector
KBS
Milton Kotler
Advisory Member
Kotler Marketing Group, USA
Jagdish Sheth
Advisory Member
Emory University, USA
Be Part of the Movement
Join thousands of leaders, academics, and changemakers who are using marketing to build a better world.