The World Marketing Summit (WMS) is an independent global organization committed to “Creating a Better World through Marketing”. World Marketing Summit is a brainchild of Father of Modern Marketing, Philip Kotler, unite some of the most innovative minds from corporate, public, non-profit and academic spheres to explore ways to integrate marketing solutions with affirmative action to tackle socio-economic issues. WMS aims to initiate global movements through marketing strategies that change human behaviour leading to a positive impact on society and living for future generations.