What will happen after the Pandemic? How will we adapt to the trends? If these trends appeared sooner than expected, what are the other plans waiting for us? What are exemplar brands? Is the implementation of these trends considered a win-win situation?
In this speech, David Aaker sheds the light on the 5 trends that are accelerated by the Pandemic and the takeaways of each one through concrete examples. It analyses as well each of these trends and their importance in the community.
What are subcategories in business and why are they so important? How can companies use social media platforms to enhance the reach of their business? How can companies develop a good lasting relationship with their clients?
David emphasizes on the importance of formulating and owning a subcategory that will change the game, a kind of category where the customer insists on buying. He talks about changing the way people consider buying products. Sharing his experience of years, he talks about why innovation, subcategories and brands are the key to growth. He highlights the significance of factors such as accessibility, simplicity and convenience, that will help attract and retain customers. To expand and scale rapidly, he suggests that a company must utilize social media.
What is marketing by technology? How do nation technologies redefine the marketplace? How do industries create their shapes? What are the two types of marketing companies? What are the trends that are disturbing the industry marketing? What has replaced industry marketing? What, besides echo chambers and self-serving echo chambers, has replaced industry marketing?
Amor Maclang shares her experiences with marketing. She talks about the new trends that can be taken in improving the basis of the industry. Amor talks about the new startups and what difficulties they would be facing. She also talks about the importance of technology in marketing and how technology is helping in solving the problems.
