What will happen after the Pandemic? How will we adapt to the trends? If these trends appeared sooner than expected, what are the other plans waiting for us? What are exemplar brands? Is the implementation of these trends considered a win-win situation?
In this speech, David Aaker sheds the light on the 5 trends that are accelerated by the Pandemic and the takeaways of each one through concrete examples. It analyses as well each of these trends and their importance in the community.
How did Pakistan manage to handle the COVID situation, inflation, smart lockdown and economic collapse? What were the COVID aspects that benefited or harmed Pakistan in different sectors like health, education, tourism, trade and economy? How is Pakistan becoming business friendly post COVID?
President of Pakistan Mr Arif Alvi in his speech talks about how tremendously Pakistan has handled the pandemic. He focuses on how the education system modified itself in the form of virtual education. How improved systems were established in awareness in the health sector and increased internal tourism of Pakistan and also trade. He briefs how there are great possibilities in Pakistan for people to invest in being a peaceful and potential country.
What is the role of neuroscience combined with artificial intelligence in understanding consumer behavior in marketing? How FmRI and E.G electroencephalogram can be used to stimulate the subject’s brain? How the combining method of neuroscience and AI can help counter consumption issues?
Santos highlights that neuroscience and artificial intelligence methods can assist in understanding the consumer’s mindset in the marketing domain. This approach provides access to the process of decision making other than the observable behavior of customers. He suggests that the method of FmRI and E.G electroencephalogram presents the visual stimulation of how consumer’s brains react to the pictorial images of brand logos. Emotions of consumers play a key role in marketing, so the images help in getting to know the preferences and demands associated with brands. He states that the benefit of understanding consumer’s mindset also includes having an access to consumer’s consumption problems in marketing analysis. So, marketing strategies infused with neuroscience and AI can regulate risky practices and generate solutions.