Based on the philosophy of “Toward a better world through marketing,” a total of 30 speakers, including leading marketing leaders from around the world, leading Japanese managers and marketing scholars, utilize marketing to promote social and economic development. Discuss about. Continuing from last year, it will be held again in Tokyo.
Theme 1. Innovation and Entrepreneurship “Creation of Innovative Corporate Culture” Kozo Takaoka (President and CEO of Nestle Japan Co., Ltd.) “Suggestions from Changes in Competition in the Game Industry” Tatsuyuki Negoro (Director / Professor, Waseda University Business School) “Technology Convergence and NOW Economy” Robert Walcott (Co-founder and Permanent Director of Kellog Innovation Network “KIN”) “New Technology and Social Media Trends in Marketing” Howard Tulman (1871 CEO) Moderator Kei Kaji Hikari (Chief Marketing Innovator, Accenture Co., Ltd.)
Theme 2. Challenge to Digital Marketing “Challenge to Digital Marketing by Digital Marketing Companies” Manabu Miyasaka (President, Yahoo Japan Corporation) “EC Innovation for Big Data Utilization and Customer Value Creation” Shoichiro Iwata (Representative Director, Askul Co. , Ltd.) President and CEO) “Always marketing-oriented in the digital age” Mohan Thorny (Professor, Kellogg School of Business, Northwestern University) “Challenge to new digital marketing with emotions” Tatsuro Kurisaka (Executive Officer, General Manager of Advertising and Advertising Division, Softbank Mobile Co. , Ltd.) ) Moderator Akiei Iriyama (Associate Professor, Waseda University Business School)
Theme 3. Introduction of new products and services in the IoT era “IoT + Marketing” Paul Yonamine (President and CEO, Japan IBM Co., Ltd.) “Innovation Explosion: How is the Chicago Innovation Award High-Tech / Low-Tech?” / Did you accelerate no-tech innovation? ” Thomas Kuzmarski (Founder and CEO of Kuzmarski Innovation) “ Innovation Strategy and Sales Forecast of Innovative New Products ” Glen Urban (Massachusetts Institute of Technology (MIT) Sloan Management School Honor Professor) “Digital Moments and Micromoments in the Asian Market” Karim Tem Samani (President of Asia Pacific, Google Inc.) Moderator Michael Wade (Professor of IMD)
Theme 4. Marketing and Diversity “Effective Marketing Practices in Uniriva’s Diverse Markets” Fulvio Guarneri (Uniriver Japan President & CEO) “Effectiveness of Marketing Diversity in Emerging Markets” SS Underleave (BRAC University “Bangladesh” Vice President ) “Diversity Marketing” Kaori Sasaki (President and CEO of E-Woman Co., Ltd.) “Market Diversification and Omni-Channel Strategy” Fujiyo Ishiguro (President and CEO of Netyear Group Corporation) Moderator Yoshimitsu Kaji (Accenture Co., Ltd.) Company Chief Marketing Innovator)
Interactive Session with Professor Philip Kotler: “There is Hope in Capitalism” Philip Kotler (Professor, Kellogg School of Management, Northwestern University)