WMS 2023

are proud to present

Ideas for Critical Times

A new World Marketing order

6 & 7  November | Online | 12:00 AM (GMT) | 100+ Countries | 150+ Speakers

World Marketing Summit 2023

In 2010 Prof. Philip Kotler, referred to as the ‘father of modern marketing’ & Sadia Kibria founded the World Marketing Summit (WMS) to spread an innovative marketing and business culture among marketing leaders. In Kotler’s words, in fact, marketing is ‘a social and managerial process’: society is constantly changing, and therefore marketing must also constantly change in an effective way to interpret social changes.

Today, marketing is called upon to radically rethink itself if it wants to continue to create value for organisations, consumers and communities in a long-term perspective: innovation and advanced technologies create entirely new opportunities and needs in markets. Today, consumers are asking businesses not only to have quality products, but to actively collaborate in the well-being of communities; the available technologies make it possible to develop this action to an extent previously unthinkable. Eighteen topics therefore appear central: 

  • Marketing in a Complex, Uncertain and Disruptive World
  • Customer Centered Marketing Analytics
  • Modern Trends and Tools in Brand Building 
  • The Future of Digital and Social Media, Open AI, Chat GPT and Metaverse
  • Sustainability: Value-driven Marketing for People, Planet, and Profit
  • Major trends in Omnichannel Marketing
  • New Trends in Salesforce Management and its Effectiveness
  • The Future of CMOs and Marketing Departments
  • Digitalization in progress and its Side Effects
  • Effectiveness of Marketing Simulation Games
  • Latest Developments in B2B Marketing
  • Women in Business and Marketing
  • New Trends in the Advertising World and its Agencies
  • Leading through Innovative, Value-adding products and services
  • Responsible Design Thinking
  • Entrepreneurial Marketing
  • Peace Marketing
  • Transformational Leadership in Disruptive Time
 

Philip Kotler

Philip Kotler, also known as the “Father of modern marketing,” has tremendously impacted the marketing industry. As the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, he has been recognized as the First Leader in Marketing Thought by the American Marketing Association and hailed as “The Founder of Modern Marketing Management” by the Handbook of Management Thinking. Kotler’s outstanding achievements have been acknowledged with multiple awards, including the Distinguished Marketing Educator Award from the AMA, the Distinguished Educator Award from the Academy of Marketing Science, and the Marketer of the Year from Sales and Marketing Executives International. His influence on marketing is undeniable- the American Marketing Association even dubbed him “the most influential marketer of all time.” Kotler’s dedication to his work has earned him a place in the Hall of Fame of Thinkers50 and the admiration of many, including the Economist, who considers him a guru. In 2018, he revealed his latest strategic project, Kotler Impact, which focuses on creating a marketing culture that integrates social and ethical reflection for sustainable and long-lasting economic development. Kotler’s accomplishments and vision inspire many to strive for excellence in their field.

Sadia Kibria

With a bold aspiration to redefine the traditional business landscape, she aims to direct corporate strategies towards a more socially responsible marketing trajectory, encompassing both immediate and peripheral stakeholders. Known as the brain behind socialpreneurship, she has created a concept that goes beyond the standard triad of people, profit, and planet, establishing a robust and practical approach to Corporate Social Responsibility. Her innovative mindset caught the attention of Asia Pacific Times, which honored her as one of the globe’s most extraordinary marketing intellects. Fueled by passion and determination, she’s always eager to devise unconventional marketing experiences and campaigns aimed at enhancing the well-being of women, all life forms, and the world we inhabit. Her unique collaboration with the esteemed Professor Philip Kotler equipped her with the tools needed to proliferate the concept of Socialpreneurship across more than 50 countries worldwide. As the CEO of Kotler Impact, she interacted with international brands to reassess and recalibrate their business strategies for the welfare of all their stakeholders. Her strategic approach includes a broad spectrum of aspects, such as fostering marketing growth, building brand prominence, instigating disruptive innovation, and igniting creativity, all in an effort to transform the way businesses operate and care for their stakeholders.

The Speakers of eWMS 2023

David Aaker

Father of Modern Branding

Raja Rajamannar

Global Chief Marketing & Communication Officer, Mastercard USA

Prof. Henry Mintzberg

McGill University, Canada

Beatriz Bottesi

Marketing Director Facebook, WhatsApp and Instagram, LATAM

Marshall Goldsmith

Executive Leadership Coach, USA

Istvan Kapitany

Global EVP Mobility Shell, UK

Prof. David Reibstein

Wharton Business School, USA

Muralikrishnan B

President Xiaomi, India

H.E. Prime Minister of Bangladesh

Sheikh Hasina

Washington Olivetto

Advertising Icon & Winner 50 Lions at the Cannes Advertising Festival, Brazil

Karla Passeri

Head of Marketing Amazon, Netherlands

Marco Landi

Former President Apple Inc., USA

Prof. Robert Cooper

Business & Management Scientist, Canada

Dr. Hj Omar bin Hj Osman

Vice Chancellor of DRB-HICOM Univeristy, Malaysia

H.E. Minister of Health, Labour & Welfare Japan

Katsunobu Kato

Imane Zaoui

General Business Manager Nestlé, Morocco

Mahim Mishra

Chief Executive Officer Aristo, USA

Mitsu Shibata

Peace Marketing Expert, Japan

Courtney Fingar

Founder FDI, UK

Prof. Russell Belk

Distinguished Professor, York University, Canada

H.E. Vice-Governor Kyoto Prefecture

Akimasa Yamashita

Hermann Simon

Founder HermannSimon, Germany

André Santos

Director Google Tech Professional Services, LATAM

Ann-Sofie Gunnarsson

Global CXO Boxon Group , Sweden

Prof. Vijay Mahajan

Texax University, USA

Virginia Yanquilevich

CEO Dopper, Netherlands

Prof. Michael Jacobides

London Business School, UK

Maia Omiadze

Head of Georgian National Tourism Administration

Omer Senguler

CEO Global Brands, Türkiye

Richard Straub

Founder, Global Peter Drucker Forum, Austria

Prof. Angela Y. Lee

Kellogg School of Management, Northwestern University, USA

Ingolf Wunder

Serial Entrepreneur, Austria

Prof. Sungho Lee

University of Seoul, Korea

Margot Torres

CEO McDonalds, Philippines

Hironobu Akiyama

CEO Inforich Inc, Japan

Carlos Soruco

Cofounder Quantum Motors, Bolivia

Yumiko Murakami

General Partner MPower Partners, Japan

Abdullah Abualnasr

Secretary General at Madinah Chamber of commerce, KSA

Kim Farrell

General Manager Operations & Marketing TikTok, Latin America

Dilhan C. Fernando

CEO Dilmah Ceylon Tea PLC, Sri Lanka

Dr. Massila

Vice Chancellor UTeM university Malaysia

Thomas Kolster

Director Goodvertising, Denmark

Achraf Fayda

CMO Centrale Danone, Morocco

Dr. Asghar Zaidi

Vice Chancellor GC University, Pakistan

H.E. Deputy Minister of Culture & Tourism, Turkey

Ozgul Ozkan Yavuz

Pedro Sampaio

Director of Brand Marketing PicPay, Brazil

Guerino Delfino

Chairman LifeGate, Italy

Eng. Rana AlDababneh

Chief Corporate Communication & Sustainability Officer, Orange Jordan

Marc Oliver Opresnik

CRO Kotler Impact, Germany

Prof. Edyta Rudawska

Vice President, Poland

Denis Rothman

Artificial intelligence Expert, France

Prof. Figen Yilidirim

Head of International Trade Department, Istanbul Ticaret University, Türkiye

Martha Rogers

Cofounder Don Peppers, USA

Luis Martins

Chief Marketing Officer KIT-AR, UK

Diane Gabrielle Tremblay

University of Tuleq, Canada

Hugo Rodrigues

Chairman McCann Worldgroup, Brazil

Angel Bonet

Unltd Spain Foundation

Dr. Mirei Takashima Claremon

Director of Behavioral Sustainability UCLA, USA

Valeria Paiggio

Global Head, Diversity, Equity & Inclusion Kantar, USA

Naoto Kato

CEO Cluster Inc., Japan

Darren Coleman

Managing Director Wavelength Marketing Ltd., UK

Maria Andrews DipM MA

Director Women in Marketing CIC

Kayoko Tsuchiya

CEO Seekers Base, Japan

Dr. Abdullah Yousuf

Chairman NUB Group, Bangladesh

Reem Alharbi

Chief of Strategy & Operations Eye of Riyadh, KSA

Dr. Mazliham Bin Mohd. Su’ud

President MMU, Malaysia

Dr. V Kumar

International Marketing Co., USA

Alice Oliveira

Sr. Director, Global Social Media Strategy and Operations - DELL

Maher Mezher

World-leading Innovation Expert, Qatar

Stefanie Amini

CEO Gossip Media

H.E. Foreign Minister of Bangladesh

Abul Kalam Abdul Momen

Vanessa Berenguel

Chief Marketing Officer ZAP, ANGOLA

Samantha G. Wolfe

Tech Branding Strategist, USA

João Branco

ex-CMO McDonald's LATAM

Kenisha Arora

Educational Consultant UNICEF, Canada

Dr. Igor Mann

Synergy Business School, Russia

Irfan Wahab Khan

CEO Telenor, Pakistan

Germaine Reyes

CEO Synergy Market Research, Philippines

Gabriele Carboni

CEO Weevo, Italy

David Birman

International Business Consultant, Georgia

Marianne Van Keep

CSO Verstegen Spices & Sauces, Netherlands

Raul Amigo

CEO & President UMUNTU SAS, Colombia

Mariusz Soltanifar

Director Kotler Impact, Benelux & Poland

Kanishk Agarwal

Senior Director Judge India Solutions, India

Olya Osokina

Forbes U30 & Founder AIBY Health Tech, USA

Walter Aguilar

Global Luxury Brand Strategist, Panama

Prof. Christine Moorman

Duke University Fuqua School of Business, USA

Dominique Hanssens

Distinguished Research Professor of Marketing UCLA, USA

Darika Lathapipat

President DP University, Thailand

Sahel Mahdi

Co- founder of Mastery Academy, KSA

Rima Ramsaran

Chairperson, COMESA Federation of Women in Business, Mauritius

Sarah Juidette

Deputy Director ENCGC-University Hassan II, Morocco

Luciana Lancerotti

Former Marketing Director Microsoft, Brasil

Toshikazu Numano

Executive Director Sustainable Business Hub Globis University, Japan

Karla Menezes

Polytechnic Institute of Setúbal - ESCE IPS, Portugal

Dr. Linden Brown

Chairman MarketCulture, Australia

Gayane Asadova

Communication Expert, Brand Strategist & Founder of the international PR bureau AsadovaCOM

Ladmir Carvalho

President & Founder Alterdata, Brazil

Camila Escobar Corredor

Vice Chairperson BBVA, Colombia

Richard Straub

Founder, Global Peter Drucker Forum, Austria

Dr. Ron Daniels

CEO UK Sepsis Trust

Maria Belen Silvestris

Chief Marketing Officer Procter & Gamble, Brazil

Marta Bicho

Dean IPAM, Portugal

Dr. Aung Tun Thet

President's Economic Advisor, Myanmar

Prof. Alessandro Mazzu

Digital Marketing Consultant & Personal Branding Strategist, Italy

Elia Guardiola

CEO Serendipa, Spain

Tony Valdez

SVP ACEN, Philippines

Farah Diba Abrantes

Sustainable Marketing, Digital and Consumer Insights Specialist, Brazil

Sian Louw

Chief Executive Officer The K3y, South Africa

Alex Brueckmann

Founder & CEO Brueckmann Executive Consulting, Canada

Carlos Manuel de Oliveira

Book author "Humantech Marketing" & Past-President EMC, European Marketing Confederation

Howard Weinstein

Global Social Entrepreneur

Steve Wunker

Managing Director New Markets Advisor, USA

Tina Asatiani

CEO Palitra Publishing, Georgia

Frank M. Merritt

Executive Chairman TalentQuest, USA

Dr. Varsha Agarwal

Director Research ATLAS SkillTech University, India

Egbert Dommerholt

Hanze University of Applied Sciences, Netherlands

Inna Shcherbakova

PHD, the UN consultant on WIPO and UNOPS issues, Russia

Nino Carvalho

Director Marketing Elevation, Portugal

Takeo Harada

CEO IISIA & President, Research Institute for Japan’s Globalization (RIJAG)

Babak Bajestani

AAV Marketing School Director, Iran

Ira Kaufman

CEO Entwine Digital, USA

Khansa Abu Naji

Managing Director Meshbak, KSA

Moath Fauri

Founder & CEO Astrolabe, Jordan

Prof. Cleopatra Veloutsou

University of Glasgow, UK

Carlos Aires

CEO Marketing Jazz, Spain

Akan Abdula

Founder Future Bright Group of Companies, Turkey

Mauricio Torrico

CEO Checkmark Srl, Bolivia

Marcos Hiller

Partner Hiller Consulting, Brazill

Ynzo van Zanten

Former Chief Evangelist Tony's Chocolonely, Netherlands •

Margaret Rose Grigsby

Executive Coach, INCAE Business School

Sami Cohen

Co-Founder of Leo Institute, Georgia

Mario Olmos

Member Advisory Board Kotler Impact, Bolivia

Ana Pinho

Director Marketing PRIO, Portugal

John

Member of Parliament, Poland

Tuhin Mukharjee

Executive Trainer & TEDx Speaker, India

Siham Malek

Managing Director Integrate Group, Morocco

Yuri Muradyan

Coach MCC ICF

Hiroyuki Suzuki

Executive Vice President, ATR - Advanced Telecommunications Research Institute International, Japan

Liugi Simonetti

Founder Commodore 64, Italy

Dr. Adam Rudawski

University of Szczecin, Poland

Nuno Teixeira

Managing Partner Data Tailors, Portugal

Rodolfo Martinez

Director Innovaciones de Latinoamerica (INLATSA), Central America

Hernando Ruiz-Jimenez

CMO New York Presbyterian Healthcare, USA

Prof. Tomoko Kawakami

Waseda University, Japan

Fariz Jafarov

Director eGov Development, Azerbaijan

Fadil Alnasser

CEO Franchiseme, Saudi Arabia

Pedro Juan Oliva

Director Nestlé, Central America

Vasen Den Dorasami

Managing Director DoraCrea, Mauritius

Maria Galanter

AI & Neuromarketing Education Leader

Diego Ivo

Founder & CEO Conversion, Brazil

Kazuta Sekiyama

Vice President Urban Rig Co., LTD, Japan

Grzegorz Mazurek

Rector Kozminski University, Poland

Kazuhiro Sakurai

CEO Asashi Shuzo, Japan

Bruna Infurna

Head of Global Strategic Accounts LinkedIn, LATAM

Prof. Jagdish Sheth

Emory University, USA

Atsushi Katsuki

President & CEO Asahi Group Holdings, Japan

Julia Schlader

Growth Marketer, Austria

Omar Hayat

Chairman Board of Directors Unity Foods, Pakistan

Prof. Lilian Carvalho

Head of Education Synapse Business Consulting, Brazil

Guga Tsanava

CEO & Founder, Georgian Outlets & Resorts Group

Issei Takino

CEO Mujin Inc., Japan

Dr Sandhir Sharma

Pro Vice Chancellor Chitkara University, India

Prof. Sandra Vandermerwe

Top 50 Best Selling Case Authors & Imperial College London, UK

Andre Zeferino

Founder Work Value Intelligence, Portugal

Francesca Nonino

TEDxSpeaker and aspiring "Master Distiller", Italy

Abdullrahman Zidan

Founder eAmira Academy, Jordan

Prof. Omer Torlak

Istanbul Ticaret University, Turkiye

Adil Cherkaoui

Director Spirit Aerosystem, Morocco

Ichiro Kikuta

Representative of L-Tech Lab & Logistics Journalist, Japan

Rana Issa

General Manager One Eighty Marketing, Syria

Ravin Lama

MD Mind Initiatives & President, American Chamber of Commerce [AMCHAMN], Mauritius

Wouter Bakker

CEO Good Up, Netherland

Cintia Hachiya

Head Of Marketing PicPay, Brazil