are proud to present
Ideas for Critical Times
A new World Marketing order
6 & 7 November | Online | 12:00 AM (GMT) | 100+ Countries | 150+ Speakers
World Marketing Summit 2023
In 2010 Prof. Philip Kotler, referred to as the ‘father of modern marketing’ & Sadia Kibria founded the World Marketing Summit (WMS) to spread an innovative marketing and business culture among marketing leaders. In Kotler’s words, in fact, marketing is ‘a social and managerial process’: society is constantly changing, and therefore marketing must also constantly change in an effective way to interpret social changes.
Today, marketing is called upon to radically rethink itself if it wants to continue to create value for organisations, consumers and communities in a long-term perspective: innovation and advanced technologies create entirely new opportunities and needs in markets. Today, consumers are asking businesses not only to have quality products, but to actively collaborate in the well-being of communities; the available technologies make it possible to develop this action to an extent previously unthinkable. Eighteen topics therefore appear central:
- Marketing in a Complex, Uncertain and Disruptive World
- Customer Centered Marketing Analytics
- Modern Trends and Tools in Brand Building
- The Future of Digital and Social Media, Open AI, Chat GPT and Metaverse
- Sustainability: Value-driven Marketing for People, Planet, and Profit
- Major trends in Omnichannel Marketing
- New Trends in Salesforce Management and its Effectiveness
- The Future of CMOs and Marketing Departments
- Digitalization in progress and its Side Effects
- Effectiveness of Marketing Simulation Games
- Latest Developments in B2B Marketing
- Women in Business and Marketing
- New Trends in the Advertising World and its Agencies
- Leading through Innovative, Value-adding products and services
- Responsible Design Thinking
- Entrepreneurial Marketing
- Peace Marketing
- Transformational Leadership in Disruptive Time
Philip Kotler
Philip Kotler, also known as the “Father of modern marketing,” has tremendously impacted the marketing industry. As the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, he has been recognized as the First Leader in Marketing Thought by the American Marketing Association and hailed as “The Founder of Modern Marketing Management” by the Handbook of Management Thinking. Kotler’s outstanding achievements have been acknowledged with multiple awards, including the Distinguished Marketing Educator Award from the AMA, the Distinguished Educator Award from the Academy of Marketing Science, and the Marketer of the Year from Sales and Marketing Executives International. His influence on marketing is undeniable- the American Marketing Association even dubbed him “the most influential marketer of all time.” Kotler’s dedication to his work has earned him a place in the Hall of Fame of Thinkers50 and the admiration of many, including the Economist, who considers him a guru. In 2018, he revealed his latest strategic project, Kotler Impact, which focuses on creating a marketing culture that integrates social and ethical reflection for sustainable and long-lasting economic development. Kotler’s accomplishments and vision inspire many to strive for excellence in their field.
Sadia Kibria
With a bold aspiration to redefine the traditional business landscape, she aims to direct corporate strategies towards a more socially responsible marketing trajectory, encompassing both immediate and peripheral stakeholders. Known as the brain behind socialpreneurship, she has created a concept that goes beyond the standard triad of people, profit, and planet, establishing a robust and practical approach to Corporate Social Responsibility. Her innovative mindset caught the attention of Asia Pacific Times, which honored her as one of the globe’s most extraordinary marketing intellects. Fueled by passion and determination, she’s always eager to devise unconventional marketing experiences and campaigns aimed at enhancing the well-being of women, all life forms, and the world we inhabit. Her unique collaboration with the esteemed Professor Philip Kotler equipped her with the tools needed to proliferate the concept of Socialpreneurship across more than 50 countries worldwide. As the CEO of Kotler Impact, she interacted with international brands to reassess and recalibrate their business strategies for the welfare of all their stakeholders. Her strategic approach includes a broad spectrum of aspects, such as fostering marketing growth, building brand prominence, instigating disruptive innovation, and igniting creativity, all in an effort to transform the way businesses operate and care for their stakeholders.
The Speakers of eWMS 2023
David Aaker
Father of Modern Branding
Raja Rajamannar
Global Chief Marketing & Communication Officer, Mastercard USA
Prof. Henry Mintzberg
McGill University, Canada
Beatriz Bottesi
Marketing Director Facebook, WhatsApp and Instagram, LATAM
Marshall Goldsmith
Executive Leadership Coach, USA
Istvan Kapitany
Global EVP Mobility Shell, UK
Prof. David Reibstein
Wharton Business School, USA
Muralikrishnan B
President Xiaomi, India
H.E. Prime Minister of Bangladesh
Sheikh Hasina
Washington Olivetto
Advertising Icon & Winner 50 Lions at the Cannes Advertising Festival, Brazil
Karla Passeri
Head of Marketing Amazon, Netherlands
Marco Landi
Former President Apple Inc., USA
Prof. Robert Cooper
Business & Management Scientist, Canada
Dr. Hj Omar bin Hj Osman
Vice Chancellor of DRB-HICOM Univeristy, Malaysia
H.E. Minister of Health, Labour & Welfare Japan
Katsunobu Kato
Imane Zaoui
General Business Manager Nestlé, Morocco
Mahim Mishra
Chief Executive Officer Aristo, USA
Mitsu Shibata
Peace Marketing Expert, Japan
Courtney Fingar
Founder FDI, UK
Prof. Russell Belk
Distinguished Professor, York University, Canada
H.E. Vice-Governor Kyoto Prefecture
Akimasa Yamashita
Hermann Simon
Founder HermannSimon, Germany
André Santos
Director Google Tech Professional Services, LATAM
Ann-Sofie Gunnarsson
Global CXO Boxon Group , Sweden
Prof. Vijay Mahajan
Texax University, USA
Virginia Yanquilevich
CEO Dopper, Netherlands
Prof. Michael Jacobides
London Business School, UK
Maia Omiadze
Head of Georgian National Tourism Administration
Omer Senguler
CEO Global Brands, Türkiye
Richard Straub
Founder, Global Peter Drucker Forum, Austria
Prof. Angela Y. Lee
Kellogg School of Management, Northwestern University, USA
Ingolf Wunder
Serial Entrepreneur, Austria
Prof. Sungho Lee
University of Seoul, Korea
Margot Torres
CEO McDonalds, Philippines
Hironobu Akiyama
CEO Inforich Inc, Japan
Carlos Soruco
Cofounder Quantum Motors, Bolivia
Yumiko Murakami
General Partner MPower Partners, Japan
Abdullah Abualnasr
Secretary General at Madinah Chamber of commerce, KSA
Kim Farrell
General Manager Operations & Marketing TikTok, Latin America
Dilhan C. Fernando
CEO Dilmah Ceylon Tea PLC, Sri Lanka
Dr. Massila
Vice Chancellor UTeM university Malaysia
Thomas Kolster
Director Goodvertising, Denmark
Achraf Fayda
CMO Centrale Danone, Morocco
Dr. Asghar Zaidi
Vice Chancellor GC University, Pakistan
H.E. Deputy Minister of Culture & Tourism, Turkey
Ozgul Ozkan Yavuz
Pedro Sampaio
Director of Brand Marketing PicPay, Brazil
Guerino Delfino
Chairman LifeGate, Italy
Eng. Rana AlDababneh
Chief Corporate Communication & Sustainability Officer, Orange Jordan
Marc Oliver Opresnik
CRO Kotler Impact, Germany
Prof. Edyta Rudawska
Vice President, Poland
Denis Rothman
Artificial intelligence Expert, France
Prof. Figen Yilidirim
Head of International Trade Department, Istanbul Ticaret University, Türkiye
Martha Rogers
Cofounder Don Peppers, USA
Luis Martins
Chief Marketing Officer KIT-AR, UK
Diane Gabrielle Tremblay
University of Tuleq, Canada
Hugo Rodrigues
Chairman McCann Worldgroup, Brazil
Angel Bonet
Unltd Spain Foundation
Dr. Mirei Takashima Claremon
Director of Behavioral Sustainability UCLA, USA
Valeria Paiggio
Global Head, Diversity, Equity & Inclusion Kantar, USA
Naoto Kato
CEO Cluster Inc., Japan
Darren Coleman
Managing Director Wavelength Marketing Ltd., UK
Maria Andrews DipM MA
Director Women in Marketing CIC
Kayoko Tsuchiya
CEO Seekers Base, Japan
Dr. Abdullah Yousuf
Chairman NUB Group, Bangladesh
Reem Alharbi
Chief of Strategy & Operations Eye of Riyadh, KSA
Dr. Mazliham Bin Mohd. Su’ud
President MMU, Malaysia
Dr. V Kumar
International Marketing Co., USA
Alice Oliveira
Sr. Director, Global Social Media Strategy and Operations - DELL
Maher Mezher
World-leading Innovation Expert, Qatar
Stefanie Amini
CEO Gossip Media
H.E. Foreign Minister of Bangladesh
Abul Kalam Abdul Momen
Vanessa Berenguel
Chief Marketing Officer ZAP, ANGOLA
Samantha G. Wolfe
Tech Branding Strategist, USA
João Branco
ex-CMO McDonald's LATAM
Kenisha Arora
Educational Consultant UNICEF, Canada
Dr. Igor Mann
Synergy Business School, Russia
Irfan Wahab Khan
CEO Telenor, Pakistan
Germaine Reyes
CEO Synergy Market Research, Philippines
Gabriele Carboni
CEO Weevo, Italy
David Birman
International Business Consultant, Georgia
Marianne Van Keep
CSO Verstegen Spices & Sauces, Netherlands
Raul Amigo
CEO & President UMUNTU SAS, Colombia
Mariusz Soltanifar
Director Kotler Impact, Benelux & Poland
Kanishk Agarwal
Senior Director Judge India Solutions, India
Olya Osokina
Forbes U30 & Founder AIBY Health Tech, USA
Walter Aguilar
Global Luxury Brand Strategist, Panama
Prof. Christine Moorman
Duke University Fuqua School of Business, USA
Dominique Hanssens
Distinguished Research Professor of Marketing UCLA, USA
Darika Lathapipat
President DP University, Thailand
Sahel Mahdi
Co- founder of Mastery Academy, KSA
Rima Ramsaran
Chairperson, COMESA Federation of Women in Business, Mauritius
Sarah Juidette
Deputy Director ENCGC-University Hassan II, Morocco
Luciana Lancerotti
Former Marketing Director Microsoft, Brasil
Toshikazu Numano
Executive Director Sustainable Business Hub Globis University, Japan
Karla Menezes
Polytechnic Institute of Setúbal - ESCE IPS, Portugal
Dr. Linden Brown
Chairman MarketCulture, Australia
Gayane Asadova
Communication Expert, Brand Strategist & Founder of the international PR bureau AsadovaCOM
Ladmir Carvalho
President & Founder Alterdata, Brazil
Camila Escobar Corredor
Vice Chairperson BBVA, Colombia
Richard Straub
Founder, Global Peter Drucker Forum, Austria
Dr. Ron Daniels
CEO UK Sepsis Trust
Maria Belen Silvestris
Chief Marketing Officer Procter & Gamble, Brazil
Marta Bicho
Dean IPAM, Portugal
Dr. Aung Tun Thet
President's Economic Advisor, Myanmar
Prof. Alessandro Mazzu
Digital Marketing Consultant & Personal Branding Strategist, Italy
Elia Guardiola
CEO Serendipa, Spain
Tony Valdez
SVP ACEN, Philippines
Farah Diba Abrantes
Sustainable Marketing, Digital and Consumer Insights Specialist, Brazil
Sian Louw
Chief Executive Officer The K3y, South Africa
Alex Brueckmann
Founder & CEO Brueckmann Executive Consulting, Canada
Carlos Manuel de Oliveira
Book author "Humantech Marketing" & Past-President EMC, European Marketing Confederation
Howard Weinstein
Global Social Entrepreneur
Steve Wunker
Managing Director New Markets Advisor, USA
Tina Asatiani
CEO Palitra Publishing, Georgia
Frank M. Merritt
Executive Chairman TalentQuest, USA
Dr. Varsha Agarwal
Director Research ATLAS SkillTech University, India
Egbert Dommerholt
Hanze University of Applied Sciences, Netherlands
Inna Shcherbakova
PHD, the UN consultant on WIPO and UNOPS issues, Russia
Nino Carvalho
Director Marketing Elevation, Portugal
Takeo Harada
CEO IISIA & President, Research Institute for Japan’s Globalization (RIJAG)
Babak Bajestani
AAV Marketing School Director, Iran
Ira Kaufman
CEO Entwine Digital, USA
Khansa Abu Naji
Managing Director Meshbak, KSA
Moath Fauri
Founder & CEO Astrolabe, Jordan
Prof. Cleopatra Veloutsou
University of Glasgow, UK
Carlos Aires
CEO Marketing Jazz, Spain
Akan Abdula
Founder Future Bright Group of Companies, Turkey
Mauricio Torrico
CEO Checkmark Srl, Bolivia
Marcos Hiller
Partner Hiller Consulting, Brazill
Ynzo van Zanten
Former Chief Evangelist Tony's Chocolonely, Netherlands •
Margaret Rose Grigsby
Executive Coach, INCAE Business School
Sami Cohen
Co-Founder of Leo Institute, Georgia
Mario Olmos
Member Advisory Board Kotler Impact, Bolivia
Ana Pinho
Director Marketing PRIO, Portugal
John
Member of Parliament, Poland
Tuhin Mukharjee
Executive Trainer & TEDx Speaker, India
Siham Malek
Managing Director Integrate Group, Morocco
Yuri Muradyan
Coach MCC ICF
Hiroyuki Suzuki
Executive Vice President, ATR - Advanced Telecommunications Research Institute International, Japan
Liugi Simonetti
Founder Commodore 64, Italy
Dr. Adam Rudawski
University of Szczecin, Poland
Nuno Teixeira
Managing Partner Data Tailors, Portugal
Rodolfo Martinez
Director Innovaciones de Latinoamerica (INLATSA), Central America
Hernando Ruiz-Jimenez
CMO New York Presbyterian Healthcare, USA
Prof. Tomoko Kawakami
Waseda University, Japan
Fariz Jafarov
Director eGov Development, Azerbaijan
Fadil Alnasser
CEO Franchiseme, Saudi Arabia
Pedro Juan Oliva
Director Nestlé, Central America
Vasen Den Dorasami
Managing Director DoraCrea, Mauritius
Maria Galanter
AI & Neuromarketing Education Leader
Diego Ivo
Founder & CEO Conversion, Brazil
Kazuta Sekiyama
Vice President Urban Rig Co., LTD, Japan
Grzegorz Mazurek
Rector Kozminski University, Poland
Kazuhiro Sakurai
CEO Asashi Shuzo, Japan
Bruna Infurna
Head of Global Strategic Accounts LinkedIn, LATAM
Prof. Jagdish Sheth
Emory University, USA
Atsushi Katsuki
President & CEO Asahi Group Holdings, Japan
Julia Schlader
Growth Marketer, Austria
Omar Hayat
Chairman Board of Directors Unity Foods, Pakistan
Prof. Lilian Carvalho
Head of Education Synapse Business Consulting, Brazil
Guga Tsanava
CEO & Founder, Georgian Outlets & Resorts Group
Issei Takino
CEO Mujin Inc., Japan
Dr Sandhir Sharma
Pro Vice Chancellor Chitkara University, India
Prof. Sandra Vandermerwe
Top 50 Best Selling Case Authors & Imperial College London, UK
Andre Zeferino
Founder Work Value Intelligence, Portugal
Francesca Nonino
TEDxSpeaker and aspiring "Master Distiller", Italy
Abdullrahman Zidan
Founder eAmira Academy, Jordan
Prof. Omer Torlak
Istanbul Ticaret University, Turkiye
Adil Cherkaoui
Director Spirit Aerosystem, Morocco
Ichiro Kikuta
Representative of L-Tech Lab & Logistics Journalist, Japan
Rana Issa
General Manager One Eighty Marketing, Syria
Ravin Lama
MD Mind Initiatives & President, American Chamber of Commerce [AMCHAMN], Mauritius
Wouter Bakker
CEO Good Up, Netherland
Cintia Hachiya
Head Of Marketing PicPay, Brazil