WMS 2023 - World Marketing Summit

are proud to present

Ideas for Critical Times

A new World Marketing order

6 & 7 November | Online | 12:00 AM (GMT) | 100+ Countries | 150+ Speakers

World Marketing Summit 2023

In 2010 Prof. Philip Kotler, referred to as the ‘father of modern marketing’ & Sadia Kibria founded the World Marketing Summit (WMS) to spread an innovative marketing and business culture among marketing leaders. In Kotler’s words, in fact, marketing is ‘a social and managerial process’: society is constantly changing, and therefore marketing must also constantly change in an effective way to interpret social changes.

Today, marketing is called upon to radically rethink itself if it wants to continue to create value for organisations, consumers and communities in a long-term perspective: innovation and advanced technologies create entirely new opportunities and needs in markets. Today, consumers are asking businesses not only to have quality products, but to actively collaborate in the well-being of communities; the available technologies make it possible to develop this action to an extent previously unthinkable. Eighteen topics therefore appear central:

Marketing in a Complex, Uncertain and Disruptive World
Customer Centered Marketing Analytics
Modern Trends and Tools in Brand Building
The Future of Digital and Social Media, Open AI, Chat GPT and Metaverse
Sustainability: Value-driven Marketing for People, Planet, and Profit
Major trends in Omnichannel Marketing
New Trends in Salesforce Management and its Effectiveness
The Future of CMOs and Marketing Departments
Digitalization in progress and its Side Effects
Effectiveness of Marketing Simulation Games
Latest Developments in B2B Marketing
Women in Business and Marketing
New Trends in the Advertising World and its Agencies
Leading through Innovative, Value-adding products and services
Responsible Design Thinking
Entrepreneurial Marketing
Peace Marketing
Transformational Leadership in Disruptive Time

Philip Kotler

Philip Kotler, also known as the “Father of modern marketing,” has tremendously impacted the marketing industry. As the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, he has been recognized as the First Leader in Marketing Thought by the American Marketing Association and hailed as “The Founder of Modern Marketing Management” by the Handbook of Management Thinking. Kotler’s outstanding achievements have been acknowledged with multiple awards, including the Distinguished Marketing Educator Award from the AMA, the Distinguished Educator Award from the Academy of Marketing Science, and the Marketer of the Year from Sales and Marketing Executives International. His influence on marketing is undeniable- the American Marketing Association even dubbed him “the most influential marketer of all time.” Kotler’s dedication to his work has earned him a place in the Hall of Fame of Thinkers50 and the admiration of many, including the Economist, who considers him a guru. In 2018, he revealed his latest strategic project, Kotler Impact, which focuses on creating a marketing culture that integrates social and ethical reflection for sustainable and long-lasting economic development. Kotler’s accomplishments and vision inspire many to strive for excellence in their field.

Sadia Kibria

With a bold aspiration to redefine the traditional business landscape, she aims to direct corporate strategies towards a more socially responsible marketing trajectory, encompassing both immediate and peripheral stakeholders. Known as the brain behind socialpreneurship, she has created a concept that goes beyond the standard triad of people, profit, and planet, establishing a robust and practical approach to Corporate Social Responsibility. Her innovative mindset caught the attention of Asia Pacific Times, which honored her as one of the globe’s most extraordinary marketing intellects. Fueled by passion and determination, she’s always eager to devise unconventional marketing experiences and campaigns aimed at enhancing the well-being of women, all life forms, and the world we inhabit. Her unique collaboration with the esteemed Professor Philip Kotler equipped her with the tools needed to proliferate the concept of Socialpreneurship across more than 50 countries worldwide. As the CEO of Kotler Impact, she interacted with international brands to reassess and recalibrate their business strategies for the welfare of all their stakeholders. Her strategic approach includes a broad spectrum of aspects, such as fostering marketing growth, building brand prominence, instigating disruptive innovation, and igniting creativity, all in an effort to transform the way businesses operate and care for their stakeholders.

The Speakers of eWMS 2023

Why participate?

The WMS 2023 is a unique opportunity to upgrade your theoretical marketing knowledge to the most advanced state of the art, while at the same time acquiring operational tools to support business development.

The demand for environmental, social and economic sustainability has long been clearly expressed by the market; now something more needs to be done. Businesses are asked to generate a positive impact on the environment and society by radically rethinking the value and ways of creating and sharing it. The main themes of eWMS 2023, are the new conceptual references for a profitable and sustainable business because it is able to respond effectively to the needs of society.

Participation in eWMS 2023 is therefore useful for different professional profiles: to managers who operate with a strong focus on innovation and marketing; to communication professionals; to those who do digital communication in the company; to long-term entrepreneurs and to startups who want to understand and successfully oversee the complex ecosystem in which companies act; to marketing teachers who aim to integrate the most advanced developments in the discipline into teaching.

The macro-themes of WMS 2023

Impatto positivo: cos'è e come integrarlo nella strategia

Di fronte a un consumatore sempre più attento e a un quadro normativo sempre più vincolante, la sostenibilità rappresenta ormai per le aziende una direttrice di sviluppo acquisita. Mentre le imprese e i brand ne diventavano consapevoli, l’asticella si è alzata ancora: la nuova sfida è quella di saper creare un impatto positivo non solo sul proprio contesto di riferimento, ma rispetto alla realtà considerata su scala potenzialmente globale.

Il tempo in cui alle imprese veniva chiesto di solo essere profittevoli, di rispettare le normative e semmai di restituire qualcosa al contesto in cui operavano con donazioni o sponsorizzazioni è ormai lontano. Oggi, non basta neppure limitarsi a ridurre l’impatto negativo dell’impresa sul contesto sociale e ambientale di riferimento; anche questo è dato per scontato. Bisogna spingersi oltre: ripensare dalle fondamenta il ruolo dell’impresa nella società e puntare a generare un impatto positivo, realizzando iniziative volte a favorire stili di consumo sostenibili e promuovendo comportamenti orientati al bene comune.

È un percorso lungo e complesso, che richiede autenticità, trasparenza, predisposizione all’innovazione e al cambiamento sostenute da progettualità e investimenti adeguati. Occorre quindi dare a questo percorso la massima priorità nella strategia aziendale, e pianificarlo con grandissima cura per non correre il rischio di restare tagliati fuori dalla competizione dei mercati, in un futuro non così lontano. Si tratta, in ultima analisi, di concepire in modo nuovo la relazione tra impresa e contesto, ripensare gli strumenti che imprenditori e manager utilizzano per esercitare la leadership, instaurare una relazione rinnovata con i propri stakeholder: il tutto attraverso un nuovo approccio alla creazione e condivisione del valore.

Su questa base, il WMS Italia 2019 articola la discussione sull’impatto positivo intorno a questi temi:

Impatto positivo: cosa significa per un’impresa?
Come integrare l’impatto positivo nella strategia di impresa e di brand?
Quali sono gli strumenti più efficaci per creare impatto positivo e massimizzarne gli effetti?
Come valorizzare una strategia di impatto positivo presso gli stakeholder di riferimento?
Come attrezzarsi professionalmente, a livello personale, per diventare interpreti competenti dell’impatto positivo presso le imprese?

Superintelligenza: ampliare la vision e rafforzare la competitività

La conoscenza sempre più approfondita della mente umana e dei suoi meccanismi ad opera delle neuroscienze, i progressi fatti nella capacità di estrarre conoscenza dai dati per prevedere fenomeni e comportamenti, e perfino le ricerche più avanzate quali quelle dell’ingegneria genetica sono oggi elementi determinanti nell’approccio alle relazioni di mercato. Si parla, in senso generale, di superintelligenza come capacità di gestire informazioni digitalizzate per prendere decisioni in modo enormemente più rapido, efficace e affidabile di quanto la più brillante mente umana saprebbe fare.

L’intelligenza artificiale, l’analisi dei big data, gli algoritmi predittivi e la blockchain sono le tecnologie della superintellingenza che stanno provocando un vero terremoto all’interno delle aziende. E mentre ci si interroga su come servirsi di queste innovazioni per rendere più efficaci le strategie e le tecniche di marketing, il continuo superamento delle frontiere scientifiche già raggiunte apre ulteriori scenari inediti.

In questo adeguamento costante a una realtà che cambia, l’innovazione produce una trasformazione evolutiva solo se riesce ad avere un impatto percepibile e duraturo sul mondo reale mantenendo l’essere umano al centro del processo, come punto di riferimento costante e beneficiario ultimo del cambiamento.

Se un’impresa vuole creare valore e generare impatto positivo, non può prescindere dalla superintelligenza. Deve quindi adottare un approccio multidisciplinare per comprendere ed utilizzare efficacemente le relazioni tra reale e virtuale, tra esseri umani e macchine, tra interessi particolari e bene comune.

Su questa base, il WMS Italia 2019 articola la discussione sulla superintelligenza intorno a questi temi:

Superintelligenza: cosa significa per un’impresa?
Quali saranno le prossime evoluzioni della superintelligenza?
Come può un’impresa integrare la superintelligenza nella propria strategia per rafforzare la propria competitività?
Come può un’impresa avvalersi della superintelligenza per anticipare i bisogni dei consumatori, conoscerne i processi decisionali e prevedere i trend di mercato futuri?
Come attrezzarsi professionalmente, a livello personale, per diventare interpreti competenti della superintelligenza presso le imprese?

Schedule

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Day 1 - November 6, 2023

12:00 AM GMT

Sadia Kibria

Welcome message

CEO Kotler Impact

0:06 AM GMT

Philip Kotler

How marketing is changing?

The Father of Modern Marketing

1:53 AM GMT

David Aaker

A social purpose needs brands

The Father of Modern Branding

2:15 AM GMT

Marshall Goldsmith

Developing yourself as a leader

Executive Leadership Coach & Thinker

2:40 AM GMT

Beatriz Bottesi

Discuss Possibilities for approaching our professional lives with lightness, optimism and less oppression

Marketing Director Facebook, WhatsApp and Instagram, LATam

2:51 AM GMT

Akimasa Yamashita

Art and Technology Village

H.E. Vice Governor Kyoto Prefecture

3:15 AM GMT

Martha Rogers

How videographics can build trust and profit in the age of AI

Co-Founder Don Peppers

3:57 AM GMT

Muralikrishnan B

Marketing Problems and how it concerns its most significant stakeholder: the customer

President Xiaomi, India

4:17 AM GMT

Henry Mintzberg

Marketing a reformation

Management Guru, McGill University, Canada

4:33 AM GMT

H.E. Prime Minister of Bangladesh

Welcome message

Sheikh Hasina

4:40 AM GMT

Mahim Mishra

Welcome to Aristo-tle world

CEO Aristo

4:52 AM GMT

Dr. Hj Omar bin Hj Osman

Crtical Need of Innovation with Digital Skills and Technologies

Vice Chancellor of DRB-HICOM Univeristy

5:12 AM GMT

Angela Y Lee

Understanding Brand Resonance

Professor Northwestern University, Kellogg School of Mangement

5:39 AM GMT

Denis Rothman

The Evolution of Conversational AI

Artificial Intelligence Guru

6:47 AM GMT

Raja Rajamannar

Breaking Silos

Global Chief Marketing Officer Mastercard

7:05 AM GMT

Washington Olivetto *

Women In Marketing

Advertising Icon & Winner 50 Lions at the Cannes Advertising Festival, Brazil

7:27 AM GMT

Darika Lathapipat

How we are living in a fragile world and we're facing new challenges which is a threat to our environment and well-being

President DP University, Thailand

7:36 AM GMT

Herman Simon

High-Tech vs Deep-Tech: what we don't see

Founder Hermannsimon, Germany

7:57 AM GMT

Prof. David Reibstein

A problem facing you and academia

Wharton Business School, USA

8:15 AM GMT

Eng. Abdullah Ahmed Abu Alnasr

Entrepreneurial ideas depend on their commercial viability to meet needs and contribute to creating a new business model

Secretary General Madinah Chamber of commerce, KSA

8:21 AM GMT

Vanessa Berenguel

Marketing in a Complex, Uncertain and disruptive world

Chief Marketing Officer ZAP

8:38 AM GMT

Marco Landi

From manufacturing area to marketing era

Former President Apple Inc

8:50 am GMT

Dr. Linden Brown

Maintaining and finding customers for business survival

Chairman and Co founder of the MRI Benchmark

9:10 am GMT

Bruna Infurna

The B2B Marketing Benchmark: A global look to the state of B2B Marketing

Head of Global Strategic Accounts LinkedIn, Latam

9:28 am GMT

Richard Straub

To keep Peter Drucker sticking in line and to make sure it's projected to the 21st Century

Founder Peter Drucker Forum

9:56 am GMT

Frank Merritt

Top Management and development strategies in the context to current day challenges

Executive Chairman TalentQuest, USA

10:09 am GMT

Maria Andrews Dipm MA

Women in Marketing

Director Women in Marketing CIC

10:30 am GMT

Marc Oliver Opresnik

Digital Marketing Communication as an effective tool to build competitive and sustainable advantages

CRO Kotler Impact

10:55 am GMT

Renaud Azema

Unprecedented change in world and sustainable development

Chief Executive Officer Vatel

11:10 am GMT

Atsushi Katsuki

Achieve the integration of sustainability into management to create positive impacts for business and society

President & CEO Asahi Group Holdings, Japan

11:26 am GMT

Dr. Sungho Lee

Hope-centric Marketing- How to shape consumers and ourselves (marketers)

Professor of Marketing, University of Seoul

11:43 am GMT

Maria Galanter

Every individual has unique knowledge and secret expertise

AI and Neuromarketing Education Leader

11:54 am GMT

Prof. Jagdish Seth

The 7 side-effects of the internet age: the dark side of the digital revolution

Professor Emory University

12:23 pm GMT

Darren Coleman

From Product features to Brand experiences: the path to success

Managing Director Wavelength Marketing Ltd.

12:47 pm GMT

Margareth Rose Grigsby

Femvertising and Gender Washing

Executive Coach, Incae Business School

1:07 pm GMT

Abdullrehman Zidan

The Future of Digital and Social Media, Open AI, Chat GPT and Metaverse

Founder eamira Academy, Jordan

1:30 pm GMT

Dilhan C Fernando

Sustainability; Value-driven Marketing for People, Planet, and Profit.

CEO Dilmah Tea

1:52 pm GMT

Maria Belen Silvestris *

CMO Proctor & Gamble Brazil

2:09 pm GMT

Iwan Setiawan

Inference of technology to the evolution and development of Marketing

Co-Author Marketing 5.0

2:19 pm GMT

Dominique Hanssens

Customer Centered Marketing Analytics

Distinguished Research Professor of Marketing, UCLA

2:42 pm GMT

Sandra Vandermerwe

Modernizing Marketing Through Inclusivity and Sustainability

Imperial College UK

3:15 pm GMT

Stefan Engesth

Are we intelligent or are we stupid?

Creative Futurist, Sweden

3:35 pm GMT

Irfan Wahab Khan

The Future of Digtial and Soical Media, Open AI, Chat GPT and Metaverse

CEO Telenor Pakistan

3:53 pm GMT

Dr. Susan S.K.

Latest development in B2B marketing

CEO Duo Info, Korea

4:08 pm GMT

Igor Mann

Growing: Growth Marketing Formula in CIS

Synergy Business School, Russia

4:24 pm GMT

Alex Brueckmann

Building Your Personal Brand and Transformative Power of Personal Branding

Founder and CEO Bruekmann Executive Consulting

4:51 pm GMT

Figen Yilidirim

Head of International Trade Department, Istanbul Ticaret University, Türkiye

5:11 pm GMT

João Branco ***

The new Marketing doesn't feel like Marketing

Ex-CMO McDonalds Latam

5:31 pm GMT

Gareth Presch

Leading through Innovative, value-adding products and services in healthcare.

CEO, World Health Innovation Summit

5:51 pm GMT

Elena sabattni

Brand Positioning & Neuromarketing

Founder B-side Neuromarketing Lab, Italy

6:07 pm GMT

Thomas Kolster

It's about change: Transformative brands holding the key

Director Goodverstising

6:31 PM GMT

Raul amigo

The more Artificial the Intelligence, the more Human the Experience ( The bridge between technology and human effort)

CEO and President Umuntu Sas

7:11 PM GMT

Yumiko Murakami

Transformational Leadership in Disruptive Time (Role ESG Venture Capital Plays)

General Partner MPower Partners, Japan

7:38 PM GMT

Kanishk Agarwal

The future of digital and social media, Open AI, Generative AI and the Metaverse

Senior Director Judge India Solutions

8:08 PM GMT

Andre Santos

Artificial Intelligence

Director Google Tech Professional Services, LATam

8:27 PM GMT

Karla Menezes

Marketing connecting with consumers on an emotional level

Polytechnic Institute of Setubal

8:40 PM GMT

Ichiro Kikuta

Automation and Robotization makes us sustainable; Innovative logistics sites in Japan

Representative of L-Tech Lab & Logistics Journalist, Japan

9:05 PM GMT

Akan Abdullah

Deep Meaning Marketing in a complex, uncertain and disruptive world

Founder Future Bright Group of Companies, Turkey

9:25 PM GMT

Barbara Mroz-Gorgon

Wroclaw University of Economics and Business

9:49 PM GMT

Russell belk

Brand as an Organism in the Turbulent World

Professor Schulich Business School, Canaa

10:05 PM GMT

Hani AlGhofaily **

Features of the future of media platforms

Chairman Board of Digital Economy Center, KSA

10:18 PM GMT

Olya Osokina

Success Formula for business for a hectic future: 5 elements of Marketing

Forbes U30 and Founder Aiby Health Tech, USA

10:30 PM GMT

Horacio D'Esposito

Triple Impact Marketing

Consultant , Teacher and Speaker

10:49 PM GMT

Carlos Manuel de Oliveria

The future of Human-Tech Marketing (molecular and human marketing)

Former Presdient, European Marketing Confeferation

11:13 PM GMT

Tina Asatiani

Better World Through Literature

CEO Palitra Publishing, Georgia

11:29 PM GMT

Howard Weinstein

The Format of starting a Sustainable Social Business: lessons learnt and mistakes ma

Global Social Entrepreneur

11:50 PM GMT

Walter Aguilar Kavasila

The Art of Creative Warfare in the Marketing World

Global Luxury Brand Strategist, Panama

Day 2 - November 7, 2023

12:11 AM GMT

Marta Bicho

Sustainability and value-driven marketing for people, planet, and profit

Dean Ipam, Portugal

12:21 AM GMT

Yuri Muradyan

Why is Coaching important for today's marketing and success of a company?

Coach MCC ICF

12:38 AM GMT

Dr. Hiroshi Matsuno

The Evolution of CSR Activities in the Era of SDGs

Professor Aarhus University, Japan

1:02 AM GMT

Dr. Masilla Kamalurdin

Digitalization in progress

Vice Chancellor UTeM university Malaysia

1:25 AM GMT

Andre Gildin

Development and Transformation of Nokia

Business Development Director of Nokia, Brazil

1:48 AM GMT

Aung Tun Thet

Marketing in complex, uncertain and disruptive world

President's Economic Advisor, Myanmar

2:02 AM GMT

Sarah Juidette

How marketing can play a pivotal role in meeting sustainability goals and enhancing the quality of education and learning

Deputy Director ENCGC-University Hassan 2, Morocco

2:12 AM GMT

Michael Jacobdies

Free-form Competition in the Digital Context: Rethink your focus, Restructure your organization

London Business School

2:36 AM GMT

Dr. Asghar Zaidi

How a world-class university should look like now and in the future

Vice Chancellor GC University, Pakistan

2:51 AM GMT

Gayane Asadova

Trends and their deep connections with the dynamic world of personal branding and power creation

Communication Expert, Brand Strategist, and Founder of the International PR Bureau Asadovacom

3:12 AM GMT

Hironobu Akiyama

Journey of Innovation and Value Creation through Inforich's products and services

CEO Inforich Inc, Japan

3:22 AM GMT

Mario Olmos ***

New Trends in Salesforce Management and its Effectiveness.

Member Advisory Board Kotler Impact, Bolivia

3:46 AM GMT

Tas Mohammed

Marketing Trends in 2023: Embrace or Fade Away

Chief Financial Officer, Railveyor Canada

3:57 AM GMT

Omer Sengular

Green Capitalism and How Global Brands Can Help Sustainability

CEO Global Brands, Turkiye

4:04 AM GMT

Sandhir Sharma

What marketers misunderstand about sustainable market?

Pro Vice Chancellor Chitkara University

4:17 AM GMT

Sian Louw

Women in Business and Marketing in South Africa

CEO K3Y, South Africa

4:28 AM GMT

Sami Cohen

How a shell team became a trusting team.

Co-Founder of Leo Institute, Georgia

4:44 AM GMT

Stever Wunker

Three routes for embracing AI

Managing Director New Markets Advisor, USA

5:22 AM GMT

Prof. Cleopatra Veloutsou

Components of Brand Knowleage: Brand meaning, Brand Identity, Brand Image and Brand Reputation

Adam Smith Business School, University of Glasgow

5:39 AM GMT

Christin Farioli

WALTS Unveiled: A Deep Dive into B2B Marketing's Brightest Strategy

CEO ESD Dubai, Lecturer and Book Author

6:14 AM GMT

H.E. Minister of Health, Labour & Welfare, Japan

Welcome Message

Katsunobu Kato

6:34 AM GMT

Luciana Lancerotti *

Marketing Director Microsoft, Brasil

6:36 am GMT

H.E. John Godson

Sustainability value-driven marketing for people, planet and profit

Member of Parliment Poland

6:57 am GMT

Babak Bajestani

Challenges of marketing management in developing countries, the trend of migration to developed countries

AAV Marketing School Director

7:10 am GMT

Elia Guardiola

Women in Marketing and Business

CEO Serendipa, Spain

7:27 am GMT

Kunihiko Mombu

Digital Product-centric Transformation

CEO Gnus Inc, Japan

7:46 am GMT

Luiz Mouthinio

Paradoxes of Change in a complex, uncertain and disruptive (CUD) World

Professor University of Sufflock, UK

8:15 am GMT

Rana Dababneh

Contribution of women who shape business and marketing and how can we empower the younger generation

Chief Corporate Communication and Sustainability Officer, Orange Jordan

8:21 am GMT

Alessandro Mazzu

Give your brand a voice: the podcast as a marketing strategy

Digital Marketing Consultant & Personal Branding Strategist, Italy

8:36 am GMT

Niaz A Malik

Leadership in complex and uncertain times

Deputy CEO China Mobile-Zong, Bangladesh

8:49 am GMT

Dr. Farah Diba Abrantes

Sustainable Marketing and Conscious Consumption

Sustainable Marketing, Digital and Consumer Insights Specialist, Brazil

8:57 am GMT

Gavelli Fabrizio

Food Marketing

Managing Director Danone Italy

9:03 am GMT

Prof. Vijay Mahajan

Can India Become a Developed Country in 25 years?

Texax University

9:24 am GMT

Tomoko Kawakamo

Artificial Intelligence, Marketing and Innovation- Technology for Humanity

Waseda University, Japan

9:44 am GMT

Serdar Susuz

Operational CRM

CEO Inspark

10:07 am GMT

Ingolf Wunder

Importance of music, quality music and music education in a wolrd full of AI

Serial Entrepreneur

10:22 am GMT

Rana Issa

Women in marketing

General Manager One Eighty Marketing, Syria

10:30 am GMT

Hernando Ruiz

12 Things I Wish I Knew Beginning my Marketing Career

CMO new York Presbyterian Healthcare, USA

10:55 am GMT

Rodolfo Martinez ***

Director Innovaciones de Latinoamerica (INLATSA), Central america

11:07 am GMT

Hyang Mi Kim

How AI can help your business? -Focusing on LG AI Research Case

Team Leader AI Academy, Korea

11:19 am GMT

Marcos Hiller

Brand Positioning

Partner Hiller Consulting, Brazil

11:40 am GMT

Guerino Delfino

Dilemmas Growth Study: Unsustainable Growth of Economy

Chairman Lifegate

12:00 PM GMT

Siham Malek

Customer Centric Marketing Analytics

Integrate Group

12:15 PM GMT

Hiroyuki Suzuki

Global Innovation Ecosystem for Cross-Border Marketing of Deep Tech IPs

Executive Vive President ATR, Japan

12:38 PM GMT

Shyam Roy

Marketing in a complex, uncertain and disruptive world

Ex CEO Emtel Ltd, Mauritius

12:52 PM GMT

Germaine Reyes

Sustainability Matters: Opportunities and Challenges in the Philippine Setting

CEO Synergy Market Research

1:16 PM GMT

Sahel Mahdi

How competitive advantage is important for establishing businesses (Powerbank) and effectiveness of Native Marketing

Co-founder of Mastery Academy, Wasl, Mokhtalif

1:26 PM GMT

Dr. Mohd Hassan

Entreprenuerial Makreting in the Asian Context: Gojek Case Study

DRB-HICOM University of Automotive, Malaysia

1:47 PM GMT

Thais Souza Nicolau *

Contextualized leadership

Branding Director Mercado Livre, Brazil

2:08 PM GMT

Yoon-tae Kim

New Trade Models Using Digital Marketing

Senior Executive Vice President Kotra

2:29 PM GMT

Nino Carvalho

Future of Marketing CMOs, professionals and department

Director Marketing Elevation, Portugal

2:42 PM GMT

Veena Kumar

Sustainability: Value-driven Marketing for People, Planet and Profit

Director Competetive Edge Consultants, India

3:01 PM GMT

Kambis Vajaragh

Entrepreneurial Marketing and how Entrepreneurs can do Data Collection and Data Analysis

Head of Start-Up Services at Austrian Federal Economic Chamber

3:20 PM GMT

Jacky Mussry

The New Genre of Entrepreneurial Marketing: Converging the Dichotomies

Deputy Chairman Markplus Inc, Idonesia

3:28 PM GMT

Reem Alharbi

Importance of Leading through Innovation

Chief of Strategy and Operations Eye of Riyadh, KSA

3:38 PM GMT

Mitsu Shibata

Building World Peace (BWP)- A New Mission for Marketing

Peace Marketing Expert

3:57 PM GMT

Juan Carlos Zapata

Guatemala Moving Forward

CEO of Fundesa

4:08 PM GMT

Renata Lamarco

Experience as a competitive advantage in the history of Outback and how it became successful by catering to the needs of customers

SR. Director of Marketing Bloomin Brands Outback, Brazil

4:19 PM GMT

Dr. Thabit Hejaz **

Entrepreneurial Marketing

Co-Founder Mastery Academy, Elt and Acadimiat

4:48 PM GMT

Gabriele Carboni

Impact Marketing: a strategic process that involves generating a positive impact which results in profits

CEO Weevo, Italy

5:02 PM GMT

Inna Shcherbakova

PR and Personal brand – the bridge between the Advertising trends and authenticity.

Counsellor, International University of Business Technologies

5:26 PM GMT

Dr. Abu Yousuf Abdullah

The challenges and future of small enterprises in Bangladesh

Chairman NUB Group, Bangladesh

5:46 PM GMT

Naoto Kato

Metaverse and How it's Moving Forward in the Japanese Market

CEO and Founder of Cluster

6:13 PM GMT

Dr. Shruti Choudhary

Marketing in a complex, uncertain and disruptive world

Associate Professor Woxsen University

6:39 PM GMT

Ameed Awad

Social Media and Digital Marketing- Strategies and Implication

Digital Transformation Coach

7:15 PM GMT

Luis Martins

Building the Metaverse

Cheif Marketing Officer KIT-AR

7:36 PM GMT

Cintia Hachiya *

Picpay Marketing

Head of Marketing Picpay, Brazil

7:45 PM GMT

Mohammed Ghandour **

Digital Marketing Trends

Founder and CEO of DigitalGo

8:05 PM GMT

Issei Takino

Intelligent Robot Platform: Powering the future of Logistics and Manufacturing Automation

CEO Mujin Inc.

8:22 PM GMT

Gulnaz Iskakova

Heart of Success and Transformation in our Evolving Fields: Good Leadership

National Project Coordinator at UN FAO

8:33 PM GMT

Nuno Alexander

The Role for Marketing in a Personal Agent World

Managing Partner Data Tailors

9:04 PM GMT

Takeo Harada

Compassion is all you need and how to use enhanced artificial intelligence with new apparatus in Japan and its implications.

CEO IISIA and President, RIJAG

9:39 PM GMT

Patricia Pessoa*

Brastemp

Director of Marketing, Branding, and Digital Media Whirpool Corporation, Brzail

9:48 PM GMT

Ahmed Tolba

Use of business simulations in teaching and effectiveness of such simulations while teaching to students at universities

Chair of Management Department american University Cairo

10:04 PM GMT

Gustavo Nardi

Digital marketing strategies for SME and entrepreneurs

Founder Desnudando El Marketing

10:24 PM GMT

Dr. Varsha Agarwal

Women in Business and Marketing

Director Resrach Atlas Skilltech University, India

10:44 PM GMT

Mauricio Torrico

Future of Marketing

CEO Checkmark SRL, Bolivia

10:57 PM GMT

Abdulmajeed Altayar

The Future of Marketing and Chief Marketing Officer Role

Chief Marketing Officer Luzan Store, KSA

11:18 GMT

Kayoko Tsuchiya

Seekers Base: Empowered individuals going towards a brighter and sustainable future and Peace Marketing

CEO Seekers Base, Japan

11:43 PM GMT

Akylserik Saduakas

The future of online education or how to build business based on your expertise

Founder of Oasis Conference

11:56 PM GMT

Tuhin Mukharjee

Entrepreneurial Marketing

Executive Trainer & TEDx Speaker, India

Day 3 - November 8, 2023

12:16 AM GMT

Dr. Dana Kakeesh

Entrepreneurial Marketing Navigating the New Age Business Landscape

Assistant Professor of Marketing at school of Business, University of Jordan

12:35 AM GMT

Diego Ivo

Organic Marketing: a new approach to growth and profitability

Founder and CEO Conversion, Brazil

12:55 AM GMT

Mohammad Vatandoust

For businesses to thrive expansion and evolution is neccessary

CEO of the Vatan Zarin Group

1:02 AM GMT

Rina Neoh

Value-driven Marketing for People, Planet and Profit

Co-Founder and Managing Director Ficus Capital

1:44 AM GMT

Paulo bogas*

Living in the lab without smelling like a cadaver

Marketing & Advertising Specialist, Portugal

2:01 AM GMT

Tony Valdez

The journey of marketing sustainability

SVP ACEN, Philippines

2:21 AM GMT

Elena hurtardo

Importance of having a personal brand

CEO MulticomHBP & Mentor in Brand and Reputation

2:45 AM GMT

Kazuhiro Sakurai

Innovation bought by Sake Brewery

CEO Aasahi Shuzo, Japan

3:06 AM GMT

Sergio Ignacio *

Customer-centered marketing analysis

Neuromarketing INFG Business School, Brazil

3:27 AM GMT

Khansa Abu Naji **

Women in marketing business

Managing Director Meshbak, KSA

3:41 AM GMT

Toshikazu Numano

A Millennium of Value: Important Lessons from a Japanese Company with over a thousand years of history

Executive Director Sustainable Business Hub Globis University, Japan

3:56 AM GMT

Gautam Mahajan

Creating Value Alliance- What Value does a Brand add?

President Customer Value Foundation, India

4:21 AM GMT

Julia Schlader

Entrepreneurial Marketing

CEO & Founder, Speaker & Coach, Austria

4:39 AM GMT

Vasenden Dorasami

Demystifying the new customer behaviour

Managing Director DoraCrea, Mauritius

4:55 AM GMT

Hugo Rodrigues*

Chairman MCCANN Worldgroup, Brazil

5:19 AM GMT

Katsura Ito

Transformational Leadership- Leadership in human-centric era

Chief Learning Officer Microsoft, Japan

5:36 AM GMT

Fadil Alnasser

How the AI could help franchise?

CEO Franchiseme, Saudi Arabia

6:15 AM GMT

Alexandre Kavinski

Navigating the challenges of Generative AI in Marketing

CMO Mirum and I-Cherry, Brazil

6:34 AM GMT

Carlos Aires ***

The Loyalty Circle

CEO Marketing Jazz, Spain

6:41 AM GMT

Massimiliano Nicolini

Innovation and Technology being a part of revolutionizing the modern world

Director of R&D Artificial Intelligence Olimant

6:45 AM GMT

Mohamed Akkbar Daniel

Transformation journey of automotive distribution

DRB-HICOM Univeristy

6:57 AM GMT

Silvio Menezes

Invisible impact and exploring the side effects of Digital Transformation

Postgraduate and Undergraduate Institute, Brazil

7:13 AM GMT

Titus Mahumane

Founder Top of Mind - Marketing Agency, Mozambique

7:35 AM GMT

Arshad Khan

Leading through Innovative, Value-adding Products and Services

Chairman Pakistan Television Corporation

7:38 AM GMT

Sherif Ismail

Marketing in a VUCA world

Artificial Intelligence Business Expert, UAE

7:52 AM GMT

Robert cooper

Accelerating Product Innovation: 5th Generation NP

Business & Management Scientist, Canada

8:22 AM GMT

Mariusz Soltanifar

Digital Marketing: Integrating Strategy, Sustainablity and Purpose

Country Partner KI, Poland & Netherland

8:49 AM GMT

Achraf Fayda

The brand story of Jamela

CMO Danone, Morocco

9:04 AM GMT

Ladmir Carvalho

Lead through innovative, value-added products and services

President & Founder Alterdata, Brazil

9:30 AM GMT

Kazuta Sekiyama

ESG Marketing Oppurtunity with real environmental impact

Vice President Urban Rig Co., LTD, Japan

10:00 AM GMT

Alice Oliveira

The new world of business, the human factor and the legacy of Marias

Sr. Director, Global Social Media Strategy and Operations - DELL

10:15 AM GMT

Maia Omiadze

Georgian Tourism and Marketing approach

Head of Georgian National Tourism Administration

PROFESSIONAL

NOVEMBER 6 & 7

Full WMS access
(06-07 November 2023)

E-certificate
of WMS attendance

Digital ID

Exclusive content in multiple languages

Learning on demand (1 Month)

Big Bang Book 2023

Access to the Kotler Impact University
Programs

Aristo (short learning program)
7-days free membership

$249

STUDENT PLUS

NOVEMBER 6 & 7

Full WMS access
(06-07 November 2023)

E-certificate
of WMS attendance

Learning on demand (15 Days)

Digital ID

Exclusive content in multiple languages

Big Bang Book 2023

Access to the Kotler Impact University
Programs

Aristo (short learning program)
7-days free membership

$149 $99

STUDENT

NOVEMBER 6 & 7

Full WMS access
(06-07 November 2023)

E-certificate
of WMS attendance

Digital ID

Exclusive content in multiple languages

Learning on demand (1 Month)

Big Bang Book 2023

Access to the Kotler Impact University
Programs

Aristo (short learning program)
7-days free membership

$99 FREE

Participants will be asked for a short biography.

Who we are?

The World Marketing Summit (WMS) is an independent global organization committed to “Creating a Better World through Marketing”. World Marketing Summit is a brainchild of the Father of Modern Marketing, Philip Kotler. WMS unites some of the most innovative minds from corporate, public, non-profit and academic spheres to explore ways to integrate marketing solutions with action to tackle socio-economic issues. WMS aims to initiate global movements through marketing strategies that lead to a positive impact on society and on the lives of future generations.