Jorge Ruiz Escamilla

Josu Garritz Alcalá

Gabriel Richaud

Leonardo Rivera

Julieta Loaiza

Mariela Pérez Chavarría

How has the pandemic affected the policies for the companies and altered the environment? What does it mean that a new business model is based on intangibility? What is the key to differentiate one company from another? Is the reputation of a company synonymous to the image of the company?
Mariela Perez’s discussion was focused on the reputation of a company and why it is important. She discussed how the present economy and the future of companies is shaped by reputation. The new business model she suggests is built on reputation, which is different from the image of a company. The element of reputation is as such that it can neither be sold nor be bought and it is specific for every company.