Businesses and marketers should look at social and environmental issues as potential business opportunities. Businesses and marketers should redesign their value propositions to create tangible social and environmental values that would also create value for the shareholders
Country: Myanmar
Moe Kyaw
Why is marketing all about providing for the needs based on people’s experiences? How people with a good education background are interested in catering the hopes of others? Why is it important to be surrounded with people who admire you and your hopes?
Kyaw emphasizes that having a purpose in life and hope is necessary for an individual to keep going. Moving from one place to another where people admire you and care for your peace opens up doors and builds perceptions. Kyaw suggests that people with good edification are givers and interested in your hopes and dreams. Marketing in places that have the perception of being less educated or civilized serves both value building and bonding. For those people to have hope to gain better education, better market for products and evaluation will craft better perception internally and globally.
Prof. Aung Tun Thet
What should be the future of society? Why must diversity and inclusion be valued for a peaceful and just future of society? In what ways can society move towards inclusion?
Prof. Aung Tun while talking about successful organization suggested that there is a need to change and respond to the marketplace, changing innovation, changing product and services, technology and people. Secondly there is a need to be able to anticipate change in the buying power, the consumer trends and the consumer preferences. Moreover, he talked about successful organizations which mean that there is a need to attract the best tenants. Other parts of his speech focused on diversity and inclusion.
Prof. Aung Tun Thet
• What does Crisis mean in terms of Chinese world? • How we will face this crisis? • How do we navigate the VUCA World? • What is Crisis Leadership for Public Administration?
Prof. Aung talks about Crisis Management Impact on Public Administration. The topic is quite relevant especially for the pandemic that has affected the whole world. He focuses on 3 areas: Crisis management, the VUCA world, Crisis Leadership for Public Administrators