The impact of digital technologies on the natural environment is becoming a growing problem, but we have the technology to save the planet from energy losses and reduce our carbon footprint. Is that happening? New media, is it a promise of sustainability? If mass media can be sustainable, what should be done to make it happen?
Country: Poland
Edyta Rudawska
In the pursuit of sustainability, businesses do not take a holistic approach, but rather focus on marketing practices that are sustainable. Thus, the transformation and development towards sustainability is a long process based on building ecological awareness among both entrepreneurs and customers.