In the new normal, how to engage the customer? How can businesses use digital marketing to interact with the customers in the time of pandemic and even after it? How important is it to understand customer behavior?
Hamad Mubarak talks about the importance of digital marketing and how companies can utilize it to reach their customers and interact with them. Digital marketing has become a crucial tool for the companies in the age of pandemic. For marketing it is important that companies understand their customers. He suggests that even if companies have small customer lines, they need to make sure those customers are happy and engaged.