Is the growth of the business driven by the tactics of marketing? Does marketing have a part in maintaining the sustained growth of the business? How to ensure that growth of a business is evident? What are the relevant metrics of the business performance to consider? What should be the aspects of the marketing which have a direct role on the growth potential of the business?
Dominique’s, being a professor of marketing at UCLA highlights important aspects on the marketing for growth of a business. He sheds light on the marketing of growth since he believes that during the pandemic certain tactics of marketing were shaped and redefined because of some uncertain conditions of the business.
Speaker: Dominique M. Hanssens
Dominique M. Hanssens
What is the typical impact of marketing action? How about the impact of marketing assets are being created? How brand equity and the value of brand are related to business performance, revenue and profitability?
There is really only one way to answer these questions, is to take a look at Professor Dominique M. Hanssens’ talk.