What will the consumer of the future look like? What is the new generation of customers looking for? How should marketing be focused on resolving the problems of customers? How should brands add value to customers?
Dominique Turpin explores the trends that have been causing a shift in consumer behavior and how these shifts are likely to affect the future of brands. He suggests brands to keep in consideration the element of demographics which will help understand the consumers and their needs. He emphasizes on the need that brands need to establish a global presence, because there are customers everywhere, who want products wherever they are. Therefore, brands must have an enhanced form of communication channels.
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