How is modern retailing like retailing over 200 years ago despite modern technology? How can retailers utilize artificial intelligence to improve and expand the shopping preferences of the customer? How can the retailers avoid and minimize the negative shopping experience of the customers? What will be the new retailing normal in the pandemic era?
Thomas Foscht in his speech talks about ways in which the shopping experiences of the customers can be made more enjoyable and less boring. He is of the view that artificial intelligence can bring about huge changes in the experiences of the customer.