Speaker: Dr. V Kumar

What is operational discretion? How does the value and growth of a company translate into marketing objectives? What are the important functions of CMO? Why is internationalization important?
Kumar talks about the power of CMO in globalizing the firms and the need for internationalization. He highlights the role of CMOs and how they serve as the best source to integrate with the external stakeholders. Another focus of his speech was operational discretion. He emphasizes traditional advertising versus digital advertising.