How are prudence and coherence for companies in a time when the future remains uncertain? What is the importance of communication for companies? What is an integrated image and reputation audit model? What is the anchor that allows the development of the products and services?
Elena, while talking about what is the anchor that allows the development of the products and services says that it’s called credibility. It’s called reputation and it is an intangible that is built from Further she talks about the coherence between what the company claims to be, how it does it and how it communicates and like the different ones. A market and the ecosystem generate this. Another aspect of her speech is focused on messages that she regards as persuasive, commercial, advertising, informational.
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