What is innovation? How can management be called marketing? Why is marketing more than human management? How major innovations have benefited mankind?
Kozo Takoka in his talks explains the definition of innovation by sharing his vast experience of working as an innovation expert. He explains what is innovation and marketing and talks about the future trends of marketing and relates them to the innovations of the past.
Speaker: Kozo Takaoka
Kozo Takaoka
Why do we have to change and transform? How do Japan develop a sustainable growth model? What is the difference between INNOVATION and RENOVATION? What is a customer?
Kozo Takaoka focuses on the “New Reality” in Japan: he analyzes the New Reality Problem Solution (NRPS) method based on Nestlé and Amazon performance and the Effect of Covid-19 Pandemics on the market.