Extensive research and market orientation prove that eight drivers of sustainable business performance exist. These eight drivers create a customer-focused culture in an organization that embeds capabilities to prepare the business’s future. It ensures you’ll deliver your brand promise now and over time and be sustainable as a business.
Speaker: Linden Brown
Linden Brown
• Why Is Customer Experience Important now? • What Is a Customer-Centric Culture? • How can the CMO make Customer Culture Tangible, Measurable, and Actionable? • How can the CMO make Marketing’s Role Strategic and Holistic?
Starting from the famous quote of Peter F. Drucker “Marketing and innovation produce results; all the rest are ‘costs’”, the speech of Professor Linden Brown will comment The Role of Marketing in our times.