Human centricity is at the base of business today. If you don’t create extraordinary excellent products in the age of excellence. Somebody else will do it on your behalf. Human centricity is at the center of a better, happier society as a more sustainable planet for all of us to live in.
Speaker: Mauro Porcini
Mauro Porcini
What enables the organization and development of innovative products? Why do individuals find it hard to embrace the culture of change and innovation in companies? How bringing top to down change without taking the individuals of the company in confidence can turn an organization into a failure? How does the scrutiny of organizations from the media help them look through their weak areas?
Mauro Porcini highlights that to innovate a new product change must occur in the typical behavior of organizations. But, bringing change and innovation in big organizations and companies is far more difficult than the small business setups. He suggests that when you innovate something new, a very low percentage of individuals embrace it at first. In order to bring change and reset the culture, one is destined to face difficulties which is why learning from failures and success makes your vision clear on certain grounds. Mauro emphasizes the importance of taking every individual of the company along when choosing a top to bottom approach. This method will decrease the redundancy and build efficacy to push conventional boundaries infused with strength and design driven approach. Mauro Porcini advocates that the right process will ensure integration and consolidation.
Mauro Porcini
What is the role of the innovation? How brands of the biggest companies of the world changed in the last decade? How and why design is important in the innovation project? What is design-thinking? • How companies and design can make people life easier?
Mauro Porcini focuses on the importance of innovation and design in big brands, and value that these assets brings for consumers, employees of the company and the innovation itself.