How does social marketing influence behavior of the customers? How social marketers aid the customers in solving their problems? Which elements are involved which cause change in the behaviors? How are the priority audiences targeted by the social marketers? How barriers are overcome by the social marketers? Why education is considered a necessity?
Nancy Lee in his speech describes and explains social responsibilities and how they are driven to influence the behaviors of the people. He further explains that social marketing is basically the behavior change for the greater good.
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