Roberto Basso

• How can employees improve their skills? • How can a leader provide a better working environment? • Does a human based approach create better results for companies and customers? • Will this human-based strategy survive the new crisis?

This speech of Roberto Croci explains how marketing is emerging as a human-centered conversation that is evolving to become a better strategy continuously renovating.

Roberto Basso

• How is it possible for an individual to differentiate themselves from others by following a personal branding strategy? • What is the perfect image? • Why is personal branding important?

Roberto Basso explains what personal branding is and how an individual should act in order to create this brand.