Stefan Engeseth

What do we learn from nature when it comes to survival of the fittest? How has digitization shaped the modern marketing techniques? Why is the future more important than learning history?
Stefan Engeseth talks about the modern ways of strategies and marketing in today’s world which he has discussed in his book. He takes inspiration from nature in describing the modern techniques of marketing, especially the way sharks surround and attack their prey. He also explains the attack and defense in the marketing world. As per his observation it is important to develop strategy first before making any important decision for the business.