What are the two pillars of competitive strategy? What is the supply side of competitive strategy? What does it mean by brand position? What are the different approaches for brands and firms?
Alberto Levy talks about several strategies for brands which they must implement by all means. He suggests that the brands must consider the group of people who share the same expertise as the company. One of the important points about his speech was how quality is an intersection of perceptions and expectations. He argues that competitive advantage is something where brands need to be better than their competitors.
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